✅ Are you a business leader, consultant or expert in your field, struggling to get your wisdom and insights out into the world? (YES/NO?)
✅ Are you the slow track of relying primarily on referrals because you don’t have the time or patience to create engaging content for social media? (YES/NO?)
✅ Does the idea of having to consistently produce high-quality, stress you out? Is content a major stumbling block in your efforts to develop a powerful personal brand? (YES/NO?)
Hi – I’m Alastair!
I’m the guy talking to you here on this page! I want to help you stop spinning your wheels and start driving leads and sales conversations!
I’m trusted by leaders across the globe to solve this problem for them, and here’s how I can help fix it for you!
I understand your frustrations: you have significant knowledge to share, but finding the time and confidence to condense it and package it up as compelling content for social media feels overwhelming.
If you’re like many experts, you feel stuck, left behind in the digital age, losing potential opportunities, and you know you need to do something about it.
You’ve watched competitors making waves online, gaining recognition (and leads), while you are looking on from the sidelines.
You see the impact on their business as they leverage social media, enhancing their reputation, increasing their visibility, and driving a consistent flow of leads.
All the while, you’re relying on an unpredictable – and waning – stream of referrals and your expertise remains underutilized and unrecognized.
If you take no action, nothing changes.
Left unchecked, this situation could stall your growth, limit your reach, and let potential clients who need your expertise slip through your fingers.
Don’t let it continue to pass you by.
But here’s the thing – it doesn’t have to be this way.
Educational and thought leadership content could be your game-changer. Especially through video.
1. Visibility & Engagement: Video content, due to its highly engaging nature, can skyrocket your visibility on social media platforms. It’s known to generate 12 times more shares than text and images combined (Brightcove, 2021). Imagine the impact of your content being shared across networks, reaching potential clients who’ve never heard of you before!
2. Demonstrating Expertise: Short videos are an excellent way to break down complex topics into digestible information, effectively demonstrating your expertise. This can directly influence purchase decisions, with 84% of people saying they’ve been convinced to buy a product or service by watching a brand’s video (Wyzowl, 2021).
3. Increased Brand Trust: Posting educational content positions you as an authority in your field. This enhances trust and credibility, both of which are critical in the buying decision process. Nearly 50% of all business decision-makers say thought leadership content influenced their purchasing decisions (Edelman & LinkedIn, 2020).
4. Sales Conversations: Yes, these educational and awareness videos do serve as conversation starters. They catch the attention of potential clients and lead them to you. Businesses that prioritize content marketing receive 3x more leads than those that don’t (HubSpot, 2020).
That’s the power of using educational video content for thought leadership.
One certain thing is: if you take no action, nothing changes.
Your secret weapon to breaking free from these challenges and becoming a recognized authority in your field!
I’ve created a content creation and editing service specifically designed to help busy experts like you.
With my team, we transform your long-form video content into engaging, bite-sized clips, ready for daily posting on social channels.
No need for you to spend hours editing or figuring out the intricacies of social media platforms – we take care of it all!
Here’s how we can revolutionize your online presence:
Effortless Content Creation: Struggling to produce video content? I’ve got you covered. It’s as simple as getting on a Zoom call – I will interview you about your subject of expertise. This means you don’t even have to worry about creating the initial content.
Time-Saving: We handle all the video editing, writing headlines and text, and figuring out the right hashtags. You simply provide us with your long-form content, and we’ll either deliver a steady stream of polished, ready-to-post video clips or we can even post it on social media for you!
Confidence-Boosting: No more second-guessing or procrastinating on content creation. We’ll help you showcase your expertise effectively, boosting your confidence and authority.
Lead Generation: With regular and engaging content, you’ll stay top of mind with your audience, attract new followers, and convert them into leads and clients.
Build a Personal Brand: Stand out from the crowd with consistently high-quality content that positions you as the go-to expert in your field.
Freedom from Dependency on Referrals: Diversify your lead sources and lessen your dependence on referrals. Cultivate an active, engaged social media following that generates leads.
Authority Accelerator is not just a content production service, it’s a major stepping-stone towards the vision of becoming a recognized authority in your field.
Are you ready to increase your impact? Click the button below to get started with Authority Accelerator, and let’s turn your expertise into engaging social content that resonates!
Strategic Coaching is a core part of the service. There’s no point in creating a lot of content that doesn’t align with your business goals, your brand, and your strategy.
Strategic Coaching is a process that we’ll go through as quickly or as slowly as you like, but we’ll ensure that your content is effective as well as efficient.
Here’s what it looks like:
You may already have most or all of the pieces in place – if so, great, we can just dive into the interviews!
But if you want to spend a little time we can go through the process to ensure that you get the most from your social media platforms.
Authority Accelerator is a strategic content creation service that helps you build your authority by being ever-present on social media – with high quality, client-winning content every day.
To ensure we deliver the highest quality and meet your needs, we are initially introducing this as a pilot program.
During this phase, we’ll actively seek feedback from our clients to make any necessary improvements and fine-tuning. This pilot program offers an exclusive opportunity for you to be among the first to experience the benefits and we are offering a significant discount to our first clients.
This service is specifically designed for consultants and experts who want to build their personal brand and authority on social media but lack the time, resources or knowledge to create content on a consistent basis.
We make the whole process super easy and ask a minimal time commitment for you. See the How it Works section above for more info.
All of them. At least, all social platforms that accept video will work with these clips.
I initially created this service because I wanted to have video clips for LinkedIn and Instagram Reels, which are my primary and secondary platforms.
I realised that with some minor tweaks, the clips would work very well for YouTube (Shorts), Facebook and even TikTok!
Some of those channels may not be a high-priority for you, but having more reach is rarely a bad thing, and remember that there are plenty of CEOs on Facebook and even TikTok. That’s why I like to optimize for maximum reach.
You will receive your clips weekly, ready for posting on your chosen social media channels.
We aim for each clip will be between 35 and 59 seconds long – optimized for maximum social media benefit
We have a seriously good team of content producers, but ultimately the quality of the daily video clips depends hugely on the quality of the original video.
If the original video picture and audio is fantastic, the output clips will be too.
If the original video has issues, we’ll help you resolve the issues with your set up – including recommending cameras, microphones and lighting. In fact, Alastair has a free ebook and short training video all about this topic.
Our default is to make vertical (portrait) video clips to maximise compatibility across all of the social platforms. Vertical videos are optimized for mobile viewing, and can still be watched on desktop.
Stats tell us that mobile users are watching more videos than desktop users – and the majority with the sound off, so captioning video is crucial.
“more than 75% of US adults spend up two hours watching short-form digital video content each day” – Insider Intelligence research
Absolutely. Although we recommend vertical (portrait) orientation to optimize for maximum reach, we understand that not all target markets are the same, and landscape video might be more effective for your particular circumstance.
We can’t mix and match, but we’d be happy to change back and forth between the different styles once per month.
That’s ok – it’s very simple – I will interview you about your subject of expertise to create the initial video content. You just need to share your knowledge, and my team will turn it into engaging content!
You have two options:
We have some standard packages and we’re happy to quote you for a bespoke service – pricing varies depending on the specific features and level of service you require, but you can see all the details a bit further down on the page.
The current pricing is the best deal that will ever be available: our pricing philosophy is to regularly increase pricing as demand increases.
For the main service we require a minimum commitment of 3 months. This is because there’s a significant amount of setup and front-loaded costs for us onboarding a new client.
But you don’t need to commit to that straight away – try the no-commitment starter pack first!
Absolutely! We understand that everyone’s budget and needs vary. While our full-service offerings provide the most comprehensive support, we also have resources to help you handle content creation yourself. These resources include guides, tutorials, and templates designed to make the process of creating engaging short clips easier and more efficient. We’re committed to helping all experts and consultants elevate their personal brands, regardless of their budget.
Strategic Coaching is an essential part of the process, and ensures that your content is consistent with your goals. See above on this page for more information.
The pricing outlined here is for our introductory phase and will rise by ~20-30% post-launch. Participants in our Pilot Program will secure these initial rates for the duration of their commitment, providing significant savings.
See the Special Offer Starter Pack below for a low-commitment way to get started for just $495
Custom: if you are looking for a tailored service with a mix of features we’ll be happy to come up with a bespoke offering for your requirements. Please schedule a call with Alastair to discuss your needs.
Feeling unsure about a 3-month commitment? That’s absolutely fine. In order to offer you a way to experience our service, we’ve crafted a special taster offer that gives you a ridiculous amount of value!
This is specifically designed to kind of test out this relationship, make sure it’s a great fit for both of us.
If it becomes clear that we’re not the right fit, we’ll refund your investment in full. We maintain this level of exclusivity to ensure the highest quality of service for our clients, only accepting those we’re confident we can serve to the best of our abilities.
20-minute Video Interview
We’ll schedule a 20-minute interview – you just need to show up on camera and chat with our expert interviewer, answering questions that have been strategically designed to showcase your expertise AND address important issues that your ideal client cares about.
You relax and we handle the rest
And after that initial video call, you sit back and we’ll take care of the rest!
That’s one 20-minute interview turning into 7 incredible pieces of authority-building content.
To use the words of Alex Hormozi, this is “an offer so good you’d feel stupid saying No.”
If you love the results – and we believe you will – upgrading to a full-service package is as simple as a single click.
Because this offer is so value, we can only do it one-time per person, and our capacity is only to sell 2 of these every week, because it’s such a big time investment on our part. But we’re incredibly confident that you’ll love the service, that’s why we have this offer.
After secure payment via Stripe, you’ll be redirected to a scheduling page to book your Authority Accelerator Interview. The video call will be around 30 minutes, resulting in a ~20 minute interview.
The interviewer is Alastair McDermott. He is a veteran podcaster, hosting four podcasts, and having conducted hundreds of podcast interviews and appearing as a guest on many more.
You’ll be the guest, and he’ll be interviewing you about your business.
After you schedule your interview, Alastair will send you a short video walking through the questions he’ll ask, and WHY he chooses those specific questions which are designed to maximise the value we get out of the interview.
The Starter Pack Content will be ready 5 working days after the interview takes place.
Sure, we have an express offering for an extra fee of $495 we’ll have your clips ready in 48 hours from the interview.
Contact admin@therecognizedauthority to order this service.
Yes, there’s a hard limit of 1 Starter Pack per business.
Because this offer is so value, we can only do it one-time per person, and our capactity is only to sell 2 of these every week, because it’s such a big time investment on our part. But we’re incredibly confident that you’ll love the service, that’s why we have this offer.
If you are looking for a custom package that is not listed on this page, please get in touch by booking a call, we’d be happy to help find a solution that works for your needs and budget.
Hi – I’m Alastair!
I run The Recognized Authority which is an audio podcast and live-streaming video show with well over 100 episodes. I’m an independent consultant specializing in helping experts to become known as the recognized authority in their field.
I’ve researched and written extensively about building authority and a personal brand, as well as speaking with hundreds of well-known authorities on my podcasts. I’m an author, having commercially published and self-published books on podcasting, video and audio, and websites.
I’ve been invited to guest on many podcasts and livestreams, as well as run webinars for organizations like the Institute of Management Consultant USA (IMC USA). I’d love to serve your audience by sharing my tips on building authority – please reach out on any of my socials!
But it’s not just me! I have an amazing team who make me look good! They work on everything that we produce.
Aiko is my executive assistant and content producer. She manages the podcast content, writes text for social posts, and makes sure everything happens on schedule. She has been with me full-time since 2021.
Jayadeep is my senior developer, and he handles all the technical details that don’t involve video, e.g. coding, websites, etc. He’s been working with me since 2019.
Shayne is a fantastic writer with a marketing background. She identifies the best clips, and writes amazing titles.
Matty is my video editor. He produces all of these fantastic video clips that are filling up my social profile – and hopefully yours too!
We also have a network of skilled contractors who we have worked with in the past to help out.