Now it’s time for action!
Here’s your step-by-step plan to create an effective lead magnet:
☑️ Document your client transformation process/framework
☑️ Break down the steps and identify problems clients face
☑️ Focus on top 1-2 steps of the process
☑️ Brainstorm quick win problems to solve at this stage
☑️ Pick a lead magnet format that delivers immediate value
☑️ Avoid lengthy options like free chapters that don’t give a quick win
☑️ Create a title, description, and image conveying the benefit
☑️ Validate the concept – would readers pay for the value?
☑️ Create simple lead magnet content focused on the problem
☑️ Share on social media and collect names of interested people
☑️ Send completed lead magnet to interested people via DM
☑️ Follow up via DM/email with questions to continue conversation
☑️ Offer a phone call to discuss helping them further
☑️ Move them through your transformation process