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The Recognized Authority Podcast Cover
Publishes Weekly on
Monday Mornings

“Anyone interested in authority needs to add this to their podcast playlist right now”

Rochelle Moulton 
Author of The Authority Code

The podcast that helps experts & consultants to rapidly build authority so that you can command premium fees, cherry-pick the best projects, get off the gilded-hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!

Available on All Major Podcast Platforms



How to Make Better Content in 2023 with Jake Thomas

In this three-part mini-series of The Recognized Authority, we’re focusing on the importance of video. We’ll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In this three-part mini-series of The […]

The Art of Positioning From Indistinguishable to Instantly Recognizable with Rebecca Gunter

In this episode of The Recognized Authority, host Alastair McDermott is joined by Rebecca Gunter, a passionate advocate for marketing badassery and branding that defies convention. Through her expertise in strategy, creative copywriting, and positioning, Rebecca empowers businesses to create a magnetic, unforgettable presence. Discover how embracing your unique identity can make your brand stand […]

Mediocre or Magnificent? What You Need to Know About ChatGPT with Frank Prendergast

In this episode, Alastair McDermott and Frank Prendergast talk about the importance of understanding what Chat GPT can do and how to use it properly.  

How to Guarantee Success with Cam F. Awesome

In this episode of The Recognized Authority, Alastair speaks with Cam F. Awesome, a professional speaker and one of the most successful boxers in US boxing history. They discuss how Cam’s background in boxing has helped him develop a unique perspective on overcoming adversity, using humour to engage audiences, and the overlap between performing in […]

The One Marketing Strategy You Can’t Afford to Ignore with Mark Schaefer

The rise of AI-generated content means that personal branding is more important than ever. But how do you create a brand that truly resonates with your audience? On this episode of The Recognized Authority, Mark Schaefer and Alastair McDermott share their insights on the power of personal branding and community building in marketing. Discover how […]

The Psychological Edge of Negotiation with Alistair McBride

In this episode of “The Recognized Authority,” host Alastair McDermott sits down with guest Alistair McBride to talk about the psychological edge of negotiation. They discuss what it means to make a deal that’s palatable to both sides, and what separates the best negotiators from the rest. Alistair McBride shares his thoughts on the concept […]
Episode 103

How to Promote Your Book with Anne Janzer

So you’ve written a book and now you’re looking for ways to get it out into the world. Promoting a book can seem overwhelming, but don’t worry, we’ll help simplify the process. In this week’s episode of The Recognized Authority, we dive into book promotion with six-time author and book marketing expert, Anne Janzer. Anne […]

How to Rock LinkedIn with Richard van der Blom

In this episode of The Recognized Authority, join host Alastair McDermott, and his guest Richard van der Blom, as they discuss how to “rock LinkedIn”! Starting with a deep-dive on Richard’s LinkedIn strategy, which allows him to be omnipresent on the platform, they discuss how to grow your network, and connect effectively with your target […]
Episode 101

How to Stop Perfectionism from Curbing Your Content with Alastair McDermott

In Episode 101, host Alastair McDermott tells what listeners can expect in season 2 of The Recognized Authority podcast, including how he is working to stop perfectionism from hampering his content creation. He gives a sneak peak at his new book, 33 Ways Not to Screw Up Your Business Podcast, which is now available on […]

Ten Tips for Building Authority

Episode 100 of The Recognized Authority This is a special episode to mark the end of Season 1 of the show. In this episode, your host Alastair McDermott shares behind-the-scenes details from the podcast. He also shares his Top Ten Tips on Building Authority, based on the conversations he has had with guests and other […]

Winning Clients with Podcasting with Adam Schaeuble

Sharing your knowledge, and building relationships with industry leaders. Podcasting is one of the most effective, and efficient, ways to build authority. But like any channel, the devil is in the detail – you have a lot of strategic decisions to make around format, content, audience and promotion. In this episode, Adam Schaeuble and Alastair […]

Leveraging LinkedIn Video with Alicia Henderson

We know that video content is engaging, builds trust, and is a fantastic way to demonstrate subject matter expertise. Video even has substantial advantages in the social media algorithms. And despite all that, most of us are still procrastinating over creating video. Why is that, and how can we change it? In this episode, Alicia […]

Mindset, Confidence & Marketing Yourself with Anthea Armar

Building your authority means publishing — that horribly clichéd phrase “putting yourself out there”. For many people, that feels like you are exposing yourself to criticism, possibly even ridicule. But part of building authority and trust is just that, the willingness to take that risk and share even in the face of potential criticism. So […]

How to Get Booked on Podcasts with Dustin Riechmann

Guesting on other people’s podcasts is one of the quickest & most effective ways to build your authority and connect with a new audience. If you’re interested in learning how to get booked on podcasts, then we have a masterclass in podcast guesting for you here! In this episode, Dustin Riechmann and Alastair McDermott discuss […]

Getting Clients When You Hate Selling with Leah Neaderthal

Selling is the single most important part of any business. It’s the lifeblood as it leads directly to revenue and cashflow. But sales is a challenge for everyone, especially for experts who are introverts and hate the thoughts of being seen as pushy and “salesy”. It feels incredibly difficult to sell yourself and your services […]

Creating Sales Funnels That Convert with Marianna Carlini

The funnel is the backbone of sales, both online and offline. It can be very easy to get overwhelmed by technology and options when setting up your sales and marketing funnels, but fundamentally they can be quite simple. In this episode, Marianna Carlini and Alastair McDermott discuss how to create a simple but effective sales […]

How to Build a Successful Personal Brand with Elizabeth Harr

“Building a personal brand” is often used as a euphemism for “building authority”. But is it really the same thing? What does it mean when we say we are building a personal brand? In this episode, Elizabeth Harr and Alastair McDermott discuss what a successful personal brand looks like, the 4 key elements of a […]

Building a Business Through Collaboration with Justin Breen

Building a business is time-consuming, and as business owners we often feel the pressure of “hustle culture”. Is it possible to be successful without sacrificing quality time with your family?   In this episode, Justin Breen and Alastair McDermott discuss the power of networking at a high level, how to find the right partners, and how […]

How to Deal with Scarcity Mindset with Alastair McDermott

How to Deal with Scarcity Mindset The “R-word”, is starting to appear more often in my social network timelines, and has come up in conversations I’ve had with my coaching clients recently. Recession is a real fear. But that fear can have a toll on our brains, a real cost. The scarcity mindset can impair […]

Grow Your Business on LinkedIn with Krista Mollion

LinkedIn is a vitally important social network for most of us in the B2B space. All the stats show that engagement on LinkedIn is growing rapidly: our clients and prospective clients are spending more time there, more content is being published, more events being attended, and more business conversations are happening. But that also means […]

About the podcast

The Recognized Authority is the podcast that helps experts & consultants to rapidly build authority so that you can command premium fees, cherry-pick the best projects, get off the gilded-hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!

This podcast features interviews with successful consultants – in any field – who are willing to share the ups and downs of their story to inspire and educate our listeners.

We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.

We’ll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms.

Alastair McDermott

Podcast Host & Marketing Consultant

Meet the host

I created the The Recognized Authority podcast to help experts & consultants to rapidly build authority so that you can command premium fees, cherry-pick the best projects, get off the gilded-hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!

I’m a former software engineer who has converted to “The Dark Side” becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I’ve been hooked on websites ever since.

I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history – that was a wild ride!

Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called 33 Ways Not to Screw Up Your Business Podcast”.

If you’re reading this, I’d love to connect with you on the socials – please add me on your social network of choice.

Apply to be a guest

Our guest schedule for The Recognized Authority is full. 

We are actively seeking guests for our new podcast Accelerating Your Authority.