The Recognized Authority Podcast Cover
The Recognized Authority
Publishes Weekly on
Monday Mornings

“Anyone interested in authority needs to add this to their podcast playlist right now”

Rochelle Moulton 
Author of The Authority Code

Guiding invisible experts on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

Available on All Major Podcast Platforms

Episodes

EPISODE 100

Ten Tips for Building Authority

Episode 100 of The Recognized Authority This is a special episode to mark the end of Season 1 of the show. In this episode, your host Alastair McDermott shares behind-the-scenes details from the podcast. He also shares his Top Ten Tips on Building Authority, based on the conversations he has had with guests and other […]
EPISODE 99

Winning Clients with Podcasting with Adam Schaeuble

Sharing your knowledge, and building relationships with industry leaders. Podcasting is one of the most effective, and efficient, ways to build authority. But like any channel, the devil is in the detail – you have a lot of strategic decisions to make around format, content, audience and promotion. In this episode, Adam Schaeuble and Alastair […]
EPISODE 98

Leveraging LinkedIn Video with Alicia Henderson

We know that video content is engaging, builds trust, and is a fantastic way to demonstrate subject matter expertise. Video even has substantial advantages in the social media algorithms. And despite all that, most of us are still procrastinating over creating video. Why is that, and how can we change it? In this episode, Alicia […]
EPISODE 97

Mindset, Confidence & Marketing Yourself with Anthea Armar

Building your authority means publishing — that horribly clichéd phrase “putting yourself out there”. For many people, that feels like you are exposing yourself to criticism, possibly even ridicule. But part of building authority and trust is just that, the willingness to take that risk and share even in the face of potential criticism. So […]
EPISODE 96

How to Get Booked on Podcasts with Dustin Riechmann

Guesting on other people’s podcasts is one of the quickest & most effective ways to build your authority and connect with a new audience. If you’re interested in learning how to get booked on podcasts, then we have a masterclass in podcast guesting for you here! In this episode, Dustin Riechmann and Alastair McDermott discuss […]
EPISODE 95

Getting Clients When You Hate Selling with Leah Neaderthal

Selling is the single most important part of any business. It’s the lifeblood as it leads directly to revenue and cashflow. But sales is a challenge for everyone, especially for experts who are introverts and hate the thoughts of being seen as pushy and “salesy”. It feels incredibly difficult to sell yourself and your services […]
EPISODE 94

Creating Sales Funnels That Convert with Marianna Carlini

The funnel is the backbone of sales, both online and offline. It can be very easy to get overwhelmed by technology and options when setting up your sales and marketing funnels, but fundamentally they can be quite simple. In this episode, Marianna Carlini and Alastair McDermott discuss how to create a simple but effective sales […]
EPISODE 93

How to Build a Successful Personal Brand with Elizabeth Harr

“Building a personal brand” is often used as a euphemism for “building authority”. But is it really the same thing? What does it mean when we say we are building a personal brand? In this episode, Elizabeth Harr and Alastair McDermott discuss what a successful personal brand looks like, the 4 key elements of a […]
EPISODE 92

Building a Business Through Collaboration with Justin Breen

Building a business is time-consuming, and as business owners we often feel the pressure of “hustle culture”. Is it possible to be successful without sacrificing quality time with your family?   In this episode, Justin Breen and Alastair McDermott discuss the power of networking at a high level, how to find the right partners, and how […]
EPISODE 91

How to Deal with Scarcity Mindset with Alastair McDermott

How to Deal with Scarcity Mindset The “R-word”, is starting to appear more often in my social network timelines, and has come up in conversations I’ve had with my coaching clients recently. Recession is a real fear. But that fear can have a toll on our brains, a real cost. The scarcity mindset can impair […]
EPISODE 90

Grow Your Business on LinkedIn with Krista Mollion

LinkedIn is a vitally important social network for most of us in the B2B space. All the stats show that engagement on LinkedIn is growing rapidly: our clients and prospective clients are spending more time there, more content is being published, more events being attended, and more business conversations are happening. But that also means […]
Episode 89

What is Authority Labs?

The next iteration of the Authority Labs mastermind group is starting next Tues 27th Sept 2022. Authority Labs is a high-touch group program aimed at helping experts & consultants – like you! – to build authority rapidly. In this episode, I interview Rene Morozowich, one of the original members of the group. I asked her […]
EPISODE 88

How to Create Bingeworthy Content with Tracy Hazzard

As consumers, we love to binge on content. Netflix discovered this a few years ago and started releasing entire seasons of TV shows in one go. Podcasters know this because we get messages from listeners saying things like “Hey, I found your show at the weekend and just listened to 35 episodes”. (It’s astonishing, but […]
EPISODE 87

How to Repurpose & Distribute Your Content with Justin Simon

Creating & publishing content is time consuming. And yet it’s an essential step in building authority. But if our target audience never sees our content, all that time and effort goes to waste. How can we ensure our audience sees our content? In this episode, Justin Simon and Alastair McDermott discuss content transformation, why & […]
Episode 86

Aligning Values and Business with Jeff Large

Values are what we stand for, the principles or philosophy we live by. But for many businesses, their values don’t mean a whole lot. In this episode, Jeff Large and Alastair McDermott get into the weeds on business values, discussing why they’re important, how they can help you build a good foundation for success, and […]
EPISODE 85

Creating a Signature Talk with Carol Cox

If you’re like most consultants & experts, you can spend significant amounts of time creating new presentations, editing slides and documents. Yet often your hard work goes to waste when you decide not to use them. There is a better way. In this episode, Carol Cox and Alastair McDermott discuss why you should create a […]
EPISODE 84

Creating a Category of One with Louise Courville

It can be exhausting to be a self-employed consultant. Often you’re working more hours than you did when you worked your last corporate job. You are hustling to complete client work, fill your sales pipeline, and create content that meaningfully differentiates you from your competition. In this episode, Louise Courville and Alastair McDermott discuss what […]
EPISODE 83

[Coaching] Podcasting & Social Media with Judson Rollins

Publishing is a crucial part of building authority, and there are myriad formats and platforms to choose from, including social networks, podcasts, and email. Today’s on-air coaching call features Judson Rollins, a pricing consultant who helps cargo transport providers increase their margins & grow their bottom line. Judson and Alastair McDermott discuss how he can […]
EPISODE 82

Business Innovation with Monique Mills

One of the best parts of running your own expertise-based business is that you get to choose the business model & strategy that you use. But with so many options available it can be hard to figure out the best way for you. In this episode, Monique Mills and Alastair McDermott discuss how to start […]
Episode 81

How to Differentiate Your Consulting Services with Austin L. Church

The consulting marketplace is very crowded. Standing out from the crowd is essential if you want to avoid being lumped in with other providers, being seen as a commodity. But how can you differentiate when you are offering similar services? In this episode, Austin L. Church and Alastair McDermott discuss how to position & package […]

About the podcast

The Recognized Authority is the podcast that guides invisible experts on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients! This podcast features interviews with successful consultants – in any field – who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We’ll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms.
Alastair McDermott

Podcast Host & Marketing Consultant

Meet the host

I created the The Recognized Authority podcast to help independent consultants and experts to get more clients without being dependent on referrals.

I’m a former software engineer who has converted to “The Dark Side” becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I’ve been hooked on websites ever since.

I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history – that was a wild ride!

Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called “Running a Website with WordPress: A Quick Guide for Business Owners”.

If you’re reading this, I’d love to connect with you on the socials – please add me on your social network of choice.

Apply to be a guest

Our guest schedule for The Recognized Authority is full. 

We are actively seeking guests for our new podcast Accelerating Your Authority.