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Publishes Weekly
Monday Morning

The Recognized Authority Podcast

Guiding invisible experts on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

“Anyone interested in authority needs to add The Recognized Authority to their podcast playlist right now” — Rochelle Moulton, author of The Authority Code

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Marketing for Consultants Podcast Trailer

How to Make $1 Million per Year as a Solo Consultant: Marketing for Consultants – “Episode 0”. This is a trailer for the upcoming “Marketing for Consultants” podcast, coming in 2021. In this trailer I play some clips from the show, including one guest describing how

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How to Find Your Strategic Beachhead with Philip Morgan

Deciding how to specialize your business, and then actually implementing that decision are the two phases of specialization. In this episode, Philip Morgan and Alastair McDermott discuss the transition from generalist to specialized, and when specialization is less important. They also discuss when to use brand

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How to Stand the F*ck Out with Louis Grenier

[Explicit Language Warning] How can you stand out from the crowd when you are offering the same services as a thousand other consultants? Radical differentiation is the answer. In this episode you’ll hear Louis Grenier describe the steps you need to follow to Stand The F*ck

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Transparency Report: Behind the Scenes Numbers!

Bonus Episode! Transparency Report: Behind the Scenes Numbers Normally I do interviews, but today I’m doing a solo recording sharing what I call a transparency update. If you’re open to it, think that it’s good idea to share some numbers from your business. It can be

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The Final Episode of Marketing for Consultants

The Final Episode with Alastair McDermott Marketing for Consultants will soon be no more! In this short episode you’ll learn why it’s going away, and what’s going to happen next! We hope you’ll stick around for the next stage of the journey! Alastair & Aiko.  

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How to Write Useful Books with Rob Fitzpatrick

Many consultants consider writing a book. It can be an invaluable marketing tool that can generate new business, demonstrate your expertise, and position you as the authority in your field. But from a business perspective, most books are a failure. In this episode Rob Fitzpatrick and

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Improving Your Salescraft with Brendan McAdams

Most consultants love their work – but they don’t love selling their work.  In this episode, Brendan McAdams and Alastair McDermott discuss how to qualify your prospective clients so that you can sell more effectively. We discussed the fundamental principles of sales that are often overlooked,

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How to Stand Out As a Consultant with Luk Smeyers

Consultants are not in the business of selling methodologies – you’re in the business of solving a client’s problem. You need to be laser focused on your client and on solving their problem. In this episode Luk Smeyers and Alastair McDermott discuss why consultants say that

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How Plants Were the First Marketers with Leo York

Marketing and branding are often conflated: the distinction can feel more like semantics. But there’s a very real and easy to understand difference. In this episode, Leo York and I discuss the primitive origins of marketing, how plants were the first marketers, and how and why

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How to Do Value Based Pricing with Ron Baker

“You should raise your prices” is advice you’ll frequently hear on this podcast and elsewhere. But it’s not that easy to implement. In this episode, Ron Baker and Alastair McDermott discuss why pricing by the hour is a bad option, and why value pricing is better

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How to Charge More by Niching Down with Geraldine Carter

There is a direct connection between niching down and earning more money. In this episode, Geraldine Carter and Alastair McDermott discuss positioning and specialization. Geraldine outlines the direct connection between your specialized positioning and your ability to command higher fees. They also discuss pricing new service

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About the podcast

The Recognized Authority is the podcast that guides invisible experts on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients! This podcast features interviews with successful consultants – in any field – who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We’ll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms.
Alastair McDermott

Podcast Host & Marketing Consultant

Meet the host

I created the Marketing for Consultants podcast to help independent consultants and experts to get more clients without being dependent on referrals.

I’m a former software engineer who has converted to “The Dark Side” becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I’ve been hooked on websites ever since.

I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history – that was a wild ride!

Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called “Running a Website with WordPress: A Quick Guide for Business Owners”.

If you’re reading this, I’d love to connect with you on the socials – please add me on your social network of choice.

Apply to be a guest

We are always looking for interesting guests who can provide value to our listeners.