Alastair McDermott

Marketing Consultant & Coach

Author · Speaker · Podcaster

Short Bio

Alastair McDermott is a Marketing Consultant and Business Coach. He is host of The Recognized Authority Podcast and The Specialization Podcast.

Alastair helps consultants & invisible experts to become The Recognized Authority in their field so they can have more impact and command higher fees.

Long Bio

Alastair McDermott is a Marketing Consultant and Business Coach. He is a commericially published author, speaker and host of The Recognized Authority Podcast and The Specialization Podcast.

Alastair helps consultants & invisible experts to become The Recognized Authority in their field so they can have more impact & command higher fees, without having to beg for referrals or send spammy LinkedIn messages.

Alastair got into digital marketing and business when built his first website on GeoCities in the “before-time” of 1996 – he has been hooked on websites ever since.

Alastair left a “safe” corporate job in early 2007 to start and grow his first business during “the worst recession in modern history” – that was a wild ride.

Along the way he co-founded several start-ups, some of which were mildly successful, and he has written a book called “Running a Website with WordPress: A Quick Guide for Business Owners”.

His podcast and email list is called “The Recognized Authority”.

Speaker, Podcast & Radio Guest

Alastair has spoken at many business & marketing events, and been invited as a guest lecturer at top universities including University of Limerick, University College Cork, and the Galway-Mayo Institute of Technology.

He has also appeared on radio and podcast with Dublin City FM’s Inspirational People, Inspirational Stories, as well as The Self-Made Expert, The Accelerate Sales Podcast, INC60, Hallway Chats, Dealing with Goliath, Social Media Chat, Make Your Someday Today and many more.

Note for podcast hosts: Alastair will show up on time, in an acoustically treated room with a professional microphone. Local audio recording file available on request – ask before we record!

Talking Points

  • Why & how to build authority
  • How to specialize your business
  • Why referrals are dangerous
  • Why vertical specialization is a silver bullet
  • Why it’s harder to sell consulting 
  • Why I surveyed over 1,200 consultants about marketing
  • What it was like growing up in an adventure centre
  • How I got a job because of a computer game

Career/Business Timeline

  • First job ever: assistant kayaking instructor
  • First job post-college: mainframe assembler programming
  • Six years at Sun Microsystems as software engineer
  • Started online marketing business in early 2007
  • Successful first year with six figure project
  • Financial crisis 2008-2011 almost destroyed business
  • Two failed start-ups in 2010 & 2012
  • Slowly built consulting business back up from 2012-2020
  • Despite COVID-19, 2020 best revenue year since 2007

My Worst Year In Business

Selection of Interviews

The Specialization Podcast

The Specialization Podcast:
An Educational Podcast Series

The Specialization Podcast: how to niche down your expert consulting business so that you can have more impact, command higher fees and work with better clients.

The Specialization Podcast is an educational podcast series focused on helping you to understand and implement specialization in your expert business.

If you are a consultant or expert and you are considering specializing your business, you’re in the right place.


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Book: "How to Sound & Look Good on Zoom & Podcasts"

If you’re a consultant or other professional and you’re using Zoom (or Teams) for client meetings or you’re podcasting, you need to read this ebook.

HOW TO SOUND & LOOK GOOD ON ZOOM & PODCASTS does exactly what it says on the tin!

It provides you with useful tips & tricks to make you sound and look better.

This is important, because research shows that poor audio quality can influence listeners’ perceptions negatively – and you definitely don’t want that!

Book: "Running a Website With WordPress"

“Clear, concise, jargon free, and packed with great tips, pointers and advice. Especially good if you’re tackling a website for the first (or even third) time” – Amazon Reviewer