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Alastair McDermott helps “best-kept secret” experts & consultants to rapidly build authority by combining the power of video & podcasting so that you can command premium fees, cherry-pick the best projects, get off the gilded-hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!
Alastair is an author, consultant & business coach. His most recent book is “33 Ways Not to Screw Up Your Business Podcast” and he hosts The Recognized Authority podcast, and several other podcasts. He is currently working on his next book: “Recognized: How to Win & Retain High-Ticket Clients by Becoming the Prominent Authority in Your Field“.
Alastair McDermott helps “best-kept secret” experts & consultants to rapidly build authority by combining the power of video & podcasting so that you can command premium fees, cherry-pick the best projects, get off the gilded-hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!
Alastair is an author, consultant & business coach. His most recent book is “33 Ways Not to Screw Up Your Business Podcast” and he hosts The Recognized Authority podcast, as well as several other podcasts. He is currently working on his next book: “Recognized: How to Win & Retain High-Ticket Clients by Becoming the Prominent Authority in Your Field“.
Alastair got into digital marketing and business when built his first website on GeoCities in the “before-time” of 1996 – he has been hooked on websites ever since.
Alastair left a “safe” corporate job in early 2007 to start and grow his first business during “the worst recession in modern history” – that was a wild ride.
His podcast and email list is called “The Recognized Authority”. You can download his free book “How to Sound & Look Good on Zoom & Podcasts” from SuccessStore and Amazon.
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Meta discussion: why have a super short intro?
As a podcaster I wasn’t happy with how I was delivering the introduction of the guest to my podcast listeners, the bios were always too long, and the delivery was stilted. Now I do short intros and customise the based on my personal knowledge of the guest!
Alastair has spoken at many business & marketing events, and been invited as a guest lecturer at top universities including University of Limerick, University College Cork, and the Galway-Mayo Institute of Technology.
He has also appeared on radio and podcast with Dublin City FM’s Inspirational People, Inspirational Stories, as well as The Self-Made Expert, The Accelerate Sales Podcast, INC60, Hallway Chats, Dealing with Goliath, Social Media Chats, The Unpolished MBA, Make Your Someday Today and many more.
Note for podcast hosts: Alastair will show up on time, in an acoustically treated room with a professional microphone. Local audio recording file available on request – ask before we record!
Popular Episodes
Do you want to:
✓ grow your audience?
✓ establish yourself as a thought leader or improve your engagement levels as an existing thought leader?
✓ build better relationships with potential and current clients that lead to increased earnings?
This book is for business leaders & entrepreneurs who want to start a podcast that achieves these goals, without screwing it up.
It includes in-depth coverage of 33 crucial elements for every business podcast. You’ll discover:
If you’re ready to create an effective podcast that achieves your business goals, read this book.
“The only podcasting guide you’ll need”
— Anne Janzer
“If you’re serious about starting your first business podcast, I guarantee that reading this book will be well worth your time and money”
— Jonathan Stark
Alastair has written a number of books, workbooks and practical guides, including the Expert Authority Builder series.
Quick-Win Content [2023] – published by The Recognized Authority
Efficient Content Creation [2023] – published by The Recognized Authority
Your Podcast Launch Workbook Podcast [2022] – published by The Recognized Authority
33 Ways Not to Screw Up Your Business Podcast [2022] – published by Networlding
How to Sound & Look Good on Zoom & Podcasts [2022] – published by Oak Tree Press
Running a Website with WordPress [2015] – published by WebsiteDoctor
Coming soon:
Niching Down: How to Grow Your Consulting Business Through Specialization [Spring 2024]
Recognized: How to Become Known as a Recognized Authority in Your Field so You Can Command Premium Fees., Work Less Hours, and Never Have to Suffer a Bad-Fit Client Again [Late 2024]
The Specialization Podcast: how to niche down your expert consulting business so that you can have more impact, command higher fees and work with better clients.
The Specialization Podcast is an educational podcast series focused on helping you to understand and implement specialization in your expert business.
If you are a consultant or expert and you are considering specializing your business, you’re in the right place.
If you’re a consultant or other professional and you’re using Zoom (or Teams) for client meetings or you’re podcasting, you need to read this ebook.
HOW TO SOUND & LOOK GOOD ON ZOOM & PODCASTS does exactly what it says on the tin!
It provides you with useful tips & tricks to make you sound and look better.
This is important, because research shows that poor audio quality can influence listeners’ perceptions negatively – and you definitely don’t want that!
“Clear, concise, jargon free, and packed with great tips, pointers and advice. Especially good if you’re tackling a website for the first (or even third) time” – Amazon Reviewer
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Guide: Building Authority · Guide: Efficient Content Creation
