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Alastair McDermott, Anmol Singh
Alastair McDermott 00:00
Hey, folks. So if you looked at my social media, you may have noticed that I was traveling recently, we visited the pacific northwest of the USA. We were spending Easter holidays with some family in Portland, Oregon. And then we spent almost a week up in Seattle, which is a city that I haven’t had the pleasure of visiting before. And so we did the whole tourist thing up there, we visited the top of the Space Needle, we were doing a boat trip on Puget Sound, we even went to an ice hockey game go crack. And so Seattle was a great city, I look forward to visiting again. But because I was out of the office for nearly four weeks, you may have noticed that I didn’t get a chance to do any live interviews, which means that we used up our entire back catalogue of podcast episodes. So for today’s episode, I do have a great interview for you. But it is something slightly different. It’s an episode from Accelerating Your Authority, which is my new short form podcast. The episodes are about 15 to 20 minutes in length. I don’t currently have a regular release schedule for it. But I will be publishing fairly frequently as I start to record more and more of these short form videos, and interviews. So check it out. I have a really interesting guest here for you today. And if you’re interested in even hearing more of these short form interviews, check out the links in the show notes for the Accelerating Your Authority podcast.
Alastair McDermott 01:20
Hello, and welcome to Accelerating Your Authority. This is the show to help you grow your expertise based business through six figures and beyond. I’m your host, Alastair McDermott, I interview leaders, consultants and experts about their business so they can share their stories, advice and insights for growth. So today, my guest is Anmol Singh. IMO is a trader investor. He’s the founder of Live traders.com. And he’s the author of prepping for success 10 keys for making it in life. In addition, he is also an angel investor in 32 different startups. Wow. So that’s amazing. Anmol welcome to the show.
Anmol Singh 01:54
Thanks for having me. Looking forward to chatting with you.
Alastair McDermott 01:57
Yeah. So I’m really interested in in talking to you about so many different things that you have going on. Let me ask you about the book, because I think that’s a good place to start. So it’s “Prepping for Success: 10 Keys for Making in Life”. I’m interested. So first of all, can you tell me why you wrote the book that way? And why that was an important topic for you to choose?
Anmol Singh 02:18
Yeah, definitely. So originally, the idea started as notes for myself. So when I moved to America, I was like, Okay, what are the things that I need to do to achieve success in my life. So I found myself in a lot of different, you know, self development, webinars, seminars, attending workshops, reading a lot of books, and even hiring a lot of mentors, even Michael Jordan’s coach, I work with a lot of those people. And I kind of wrote down notes for myself, these are the 10 things that I need to do going forward to achieve success in my life. And then I actually implemented on those, and I actually saw good success, not only in my business life, but also in my personal life. So a lot of my friends were like, You should publish this, this is actually a really good book. Because there’s not a lot of stories in it. There’s not a lot of analogies, it’s straight to the point like okay, right, these are the things we need to do. And every chapter ended with like a action step. So a lot of people like that. So I said, Okay, maybe I will publish that. Because I understand not everybody has the money to spend hundreds of 1000s of dollars, hiring coaches and mentors. So this was a way for me to serve my audience as well.
Alastair McDermott 03:18
Yeah, really, really interesting. And I actually love books that are written like that. I know that stories help to. Stories help to bring points to life. And I know that they help people to understand and comprehend. But I also really love when stuff was just straight to the point. So I’m definitely going to check out the book. Okay, so one thing that we were talking about a little bit, actually, now, before we get into that, I want to just ask you, did you feel when you’re writing the book, did you feel that it was directly related to your business? Or was there kind of a tension there between what you were writing not being directly related to what you were doing and kind of being useful for you in that way?
Anmol Singh 03:59
Yeah, definitely. So I think the book has actually nothing to do with my main business, which is trading and investing. It’s all about the psychology and mindset. So it is about investing in trading, because the difference maker that I found working with people who are risking millions of dollars every single day, when they’re trading high stake investors, mindset is kind of the difference maker. And when I say mindset, I don’t mean it in a traditional sense, but more so keeping a check on your emotions. Because you know, let’s say you’re a hedge fund manager, and you’re trading millions of dollars every day, you’re looking at your accounts going up and down, that could really affect your emotions in a bad way. And that’s usually when people end up doing things that they’re not supposed to do, which is, you know, holding on to the losses or losing positions, not getting out of them. And you know, at some point in our life, we all probably bought a stock, and it’s just not going up. It’s going now we keep holding, and maybe it’ll come back up. So we get into that loop where now it’s not about trading, it’s about gambling, you know, there’s a fine line. So what I realized was the strategies that I was coaching traders in their psychology with actual the same stuff that applies to our daily lives. So it was Just like how you do something is how you do everything. So that was the whole idea about publishing the book, which has nothing to do with trading, investing all about your mindset.
Alastair McDermott 05:07
Right, right. And the reason I asked that is because I wrote a book about podcasting, which isn’t directly related to the topic that I help my clients with. And now, of course, I’m starting to get inquiries about getting help with podcasting, because I wrote a book on it. So I was just interested in that kind of tension between writing a book on something that’s not directly related to what you’re doing, because I find that interesting. We’re talking a lot about authority on this podcast, and, and so you are an authority, you’ve written a book, you’re, you’re highly experienced, you’ve you’ve, you know, you’ve invested a lot of different businesses. Can you tell me a little bit about how you think about building authority and building your personal brand? Like, like, how do you think about it? How have you approached it? Why is it important for you?
Anmol Singh 05:59
Right, so I think of myself as a product or as a brand, right? So it’s really important in any industry, no matter which industry you’re in, you could be a doctor, you could be a plumber. But like, when you build your own authority, what you’re really doing is you’re getting people to trust you, right, and come to you for advice, you being the expert in the industry, whatever that industry might be.
Anmol Singh 06:19
So when you elevated yourself to that authority level, then people are coming to you, which makes a sales process in any business a lot easier, because you’re not going out searching for people or trying to convince them to buy, they’re coming to you. And I think that makes the whole business process even smoother, and also more valuable. And those people who reach out to you will are more likely to value your advice than somebody you’re going out and you know, seeking a sale from so I think it’s really imperative to build your authority. And in this day and age, that is everything, right? I mean, even take a look at the biggest corporations and media companies, they have less followers than somebody who’s maybe not that well known in the world. But he would have a lot more authority in that industry more than more so than your biggest corporations. And people are going to individuals like you and I for their advice, rather than, you know, following New York Times account or some bigger authority figure, there’s no trust there. So that’s kind of the whole foundation of authority is providing value that elevates you and an expert figure.
Alastair McDermott 07:17
Yeah, and I know we’re getting a little bit mad and out. But that’s what I love about this. So So one thing that you have done is you’ve written a book, you’re also guessing on podcasts, obviously, because you’re here today talking with me. Is that another strategy that you’ve decided to take on in guessing podcast? Can you tell me a little bit about why and how you’re doing that?
Anmol Singh 07:37
Yeah, definitely. So I think a lot of people do this where and I was, you know, guilty of this too, like when we keep putting out content, we’re making ourselves try to elevate our brand. But if you’re not collaborating with us and others in the industry, you will still be left behind. So for the longest time, I was still putting out videos every day, posting something every day, but I wasn’t really collaborating or getting on podcasts or shows like yours. And I think it’s really important to collaborate with other people. Because you’re only going to benefit both of us, right, my audience will get to hear the podcast, they might like your other podcasts. And the same way it works accordingly. So I think it’s really important to build those connections. And it there’s also an element of trust that comes with it right when a third party is talking with you about it, rather than you constantly giving up your message.
Anmol Singh 08:21
So I think having podcasts is a really good strategy that I’ve been employing recently, as well. And just trying to say yes, and going on more podcasts and more shows. And same thing with about the book, I think a lot of people look at the book the wrong way. They think that writing a book is going to get them the authority or the new clients. It’s I use it the opposite way. So I have the clients, I have the people who follow me, the book is now building more credibility authority with them, rather than getting a newer audience. So that’s kind of how I look at it.
Alastair McDermott 08:49
Right. What else are you doing in order to build authority? Like, what are there strategies are you employing?
Anmol Singh 08:56
Yeah, so one of the biggest strategies is not trying to sell something. And I see this people do all the time, because that’s what we’ve been taught online, right, have a video and you know, at the end, you should have a call to action. But if every single video has a call to action, then people already know what you’re going to say at the end. So they’re likely not even get to that point, which will lower your algorithmic view, watch time and all those metrics in your videos. So I have zero call to action on any of my videos, I never sell them anything and never promote anything. Because my goal is if I’m the expert figure, they’ll naturally going to come to me, then I’m the DMS is where you would have that sales process.
Anmol Singh 09:30
So I think that’s one of the things that I try to do is I just give value, here’s my opinion, here’s my advice. Here’s my opinion, here’s my advice, and just putting out value into the world. So that way, they’re likely to have a question about it. They’re going to ask you the question, now that starts a dialogue, which you could then convert into a sale. But if you’re always trying to click the link below, you’re always doing these things. And then you lose that expert figure authority because now you’re just another personal brand trying to sell them something.
Alastair McDermott 09:56
Right, right. Really interesting. And you You know, the the inbound model is I’m all about Inbound, it definitely appeals to me. So much more than referral based model or outbound. And you’re creating value. Interesting, no call to action. That’s, that’s really interesting. I have seen, I have seen some people talk about it, but not not a whole lot of people, most people would would say that you have to have a call to action, even if it’s a different one each time. But most people would say, you know, you always have to end every video with a call to action, or every podcast episode. So I like the fact that you’re kind of flying in the face of, of what other people are doing kind of the tradition there. Because that’s, that’s a bit different. And, and also, I think that there is a thing for experts and authorities when you’re positioning yourself like that, that you don’t need to have a call to action. And that’s kind of a little bit powerful as well, I think that, you know, you’re saying, Hey, I don’t need to ask for something at the end of everything. And I’m not going to cheapen the content in the value that I’m creating by always having a call to action to my, you know, $97 course, or whatever it is that people have, you know, and like even the pricing, I mentioned there, all of those are little things like the prices that I ended in sevens, all of those little signals, that that you may be, you know, slightly kind of cheapened or something. I think that there’s a lot of those little signals that people have, and by not having the CTA, I think that you’re you’re stepping back from that. So that’s really interesting.
Alastair McDermott 11:27
Let me ask you then about, about anything else, like, are there any other strategies that you’re using apart from that, like, what platforms are you on? That you’re you’re trying to build your authority on? Um, do you have a platform? Are you everywhere? Have you have you worked that?
Anmol Singh 11:42
So except for TikTok, and Snapchat, I’m pretty much on all platforms. And I think the biggest one that I’m focusing on right now is Twitter. Because obviously, Twitter since Elon’s, takeover has gained a lot of popularity, a lot of its number one app on the App Store, right. So that’s where the users are going. So you want to be where the users are going, rather than where they are right now. So I’ve been putting my attention purely on Twitter. And one of the other things is Twitter’s now coming out with a way to incentivize creators that are coming out with the ability to do a full 4k long form videos. So that getting the already alluded to that that’s where they’re going for. So I think if you if somebody builds that authority on Twitter right now, then when Twitter actually launches all those new things, then you already as an expert, you’re going to be seen as an expert. So and with social media, what we’ve learned is, if you’re the first one of the first person to get on something new or like that, you can likely to get more algorithmic interest on your content. So in terms of traffic right now, YouTube’s the biggest one for us, followed by Twitter and Instagram. But right now I’m increasingly focusing more and more on Twitter. And the things that working well on Twitter right now is having threads. So the thread could be anything, you start with a hook, here’s five things I learned from traveling solo, and then 12345, and then at the end of it, you could say, for more, you know, you could always reach out to me XYZ. So that’s a different way to have a call to action, rather than click the link below buy my product, it’s more so like, let’s have a conversation, click that link here. And then that would be a way to do it and threads. So I learned that from my Twitter executive that I had a chat with, pay them some money for that hour consultation, we had a chat, you said threads, threads, threads, and then that’s kind of what I’m focusing on right now.
Alastair McDermott 13:25
Really cool. Okay. Very interesting. Okay, well, I want to switch gears and ask you, I just want to because I was checking out the book. When you mentioned earlier, I pulled up the Amazon page, and I just had a quick look at the, at the at the table of contents, because I’m really like, I’m fascinated by books. And I like to do research while I’m talking to people on the podcasts. You have a chapter called Lights Camera Action. Can I just ask you about that? What’s that about?
Anmol Singh 13:51
Yeah, definitely. So I think it’s more about like a lot of people get into the, I call it the learning loop, where they get stuck into learning, learning learning one course after the other one podcast after the other one webinar after the other indigenous in the learning loop rather than hey, let’s, let’s let’s do something. So like, for example, people listening to this podcast, you’ve learned a few ways already to increase your authority, use Twitter thread, start putting out valuable content right? Now, rather than going on and listening to another video on YouTube or watching something else. Let’s make a thread right now. So I think that’s one of the things that I tried to get across is like, act like take action, because you’re going to learn a lot from that. You I would rather people post 20 different things and let it all bomb, at least now the insights from that will tell you which type of content got more views, which type of content people are liking and sharing. So that will give you more information than watching 10 other courses online. So that’s about action.
Alastair McDermott 14:44
Yeah, I love it. And this is something I’ve talked a bit about before as well. And I think that people should start before they’re ready. Because if they try to be ready, they’ll never start because they’ll always they’ll always be something else. And the only way to truly learn is by executing so I’m 100% with you there.
Alastair McDermott 15:01
I’m just gonna mention some of the other chapter titles in there. Because for anybody who’s watching this might be interested in checking this at. Some of the other chapters are choose happiness. Keep your word. I really love that, you know, those two things are something that you’ve written entire chapters about. And one of my favorite topics, I have a whole other podcast called the specialization podcast, you have a chapter in here called the value proposition. So I just want to ask you a little bit about that because that, that that’s something that I think is really important for people. Can you tell me a bit about what you think about the value proposition?
Anmol Singh 15:37
Yeah, definitely. So I think any relationship that you’re trying to build, right, and whether it being a personal relationship, or a business relationship, has always come from the point of what value value am I adding? What value am I bringing to the table? By what’s my value proposition? And I see this all the time, I sometimes get an email or an Instagram message from somebody saying, hey, you know, you know, can I work for you? Now you’re putting the onus on me to find out where I can put you in my company? Well, you can do that’s not, you’re not gonna get a response. Rather, like the people that I’ve hired in my company have been people like saying, Hey, I’m, well, I looked at your emails that you’re sending out, here’s what that could be done better. You know what, I’ve rewritten the five emails for you. What do you think, feel free to use them send it out to your email list? And I sent it out, I’m like, Okay, this is getting a better interest, you’re hired right now that because he brought value proposition to me, rather than putting the onus on me, and asking me is any position in your company? Can you know, how can I add value? A busy person doesn’t want to think how you can add value? Why don’t you tell me where you can add value? And that’s also called value arbitrage. Meaning there’s certain people that said, Hey, how can you as a startup company that I’ve been working with, so they might come to me and I might say, Okay, I’m gonna help you with, you know, this, this in your startup, I’m going to bring my marketing team, we’re going to do all of these things for you. And the value arbitrage from their side would be given me, let’s say, percentage of equity or a royalty, or something like that. So there’s a value exchange happening, right value arbitrage. Some people really need to learn how to use that in your business relationships, because not always it’s about the money transaction. It could just be valued transactions.
Alastair McDermott 17:08
Yeah, yeah, absolutely. Well, I really love what you’re saying they’re all of that right up my street. Okay, so I’m just watching the clock. So I want to make sure I ask the questions that I need to ask. There is one, one thing I like to discuss, which is business mistakes. I’m just wondering, is there a business mistake or failure that you’ve personally experienced, that you’d be willing to share with us? And just tell us what you’ve learned from that?
Anmol Singh 17:34
Yeah, definitely, I think it was like getting into business with people that you might like the personality, might get along with them. But then, you know, maybe they don’t bring any complimentary things to the table, right. And a lot of times we do that we get into business with our best friends or family members, or people in our immediate vicinity, just because they’re there and willing to support you. But then you realize that there’s not enough skill being brought to the table, or maybe they’re bringing in the same skill expertise that you already have. So you need to have something that is divergent. So my current business partners in different ventures are, they have skills that I don’t have, right, like they have the attention to detail, the ability to look at quality control, and all those things. And whereas for me, it’s about like getting it done. So what who’s bringing what to the table that’s really important. And that was one of the biggest mistakes that I’ve learned is, you know, early on getting into business with a few people that, you know, maybe I didn’t do my due diligence on maybe I just went in because I liked their personality, and but there wasn’t anything being brought to the table in terms of the business. So that’s one of the things to look out for.
Alastair McDermott 18:37
Yeah, really interesting. What is the number one tip that you would give to somebody who wants to accelerate their authority wants to build a personal brand?
Anmol Singh 18:47
Yeah, I think and that’s one of the keys in my book. It’s called integrity, which is, you know, keep your word, like, do what you said you’re going to do. And then do it when you said, you’re gonna do it. And a lot of times when it comes to building authority, or your personal brand, people always say, Yeah, I need to film these videos. I need to do this. And then three months later, yeah, I still need to do this. And I still need to do that. And so yet they haven’t done anything. So integrity, right? Do what you said, you’re gonna do, do it when you said you’re gonna do it. That applies to all areas of your life, especially when it relates to building your business. So if you put a date on the calendar, if you need to record that video, record it, put it on the calendar, so that it actually happens. Otherwise, it’s just a whole goal. Yeah, I should record that video. Right? Yeah, I maybe will in the future. But no, let’s put in the calendar 3pm on a Tuesday. That’s the video time. So you know, gotta make it happen. Got to actually take action.
Alastair McDermott 19:36
Yeah. And so you’re kind of tying two things there. You’re tying the taking action, and you’re tying integrity, which is something that we talked about, you know, the way that we act with other people, but I think you’re also tying it to how you how you treat yourself, right. That sounds like like how you how you’re actually talking to yourself and setting goals for yourself.
Anmol Singh 19:56
Yeah, because you know, what tends to happen is when we don’t keep our word to ourselves. And then your unconscious mind is like, yeah, he’s just gonna talk, he doesn’t do anything. And then that slowly seeps into like a vicious cycle of lower self esteem, lower self confidence. Because in your own mind, you know, you’re not going to do it, you don’t believe in your own word. So if you don’t believe in your own word, how do you expect others? How do you expect your clients? How do you expect the universe to believe in you, when you don’t believe in yourself? So I think that’s the number one thing is do what you said, you’re going to do do it when you said you’re going to do it. And then you know, put things in place to ensure that happens, which means putting it into your calendar, scheduling those time slots. That’s the only way to really build something big.
Alastair McDermott 20:31
Awesome. Well, thank you so much for sharing all of these insights with us. I really do appreciate you coming on the show. Where can people find you if they want to learn more?
Anmol Singh 20:42
Yeah, definitely. So the best way would be on Twitter or Instagram, my username on both of those is the same. It’s delta ninety, it’s all spelled out D-E-L-T-A-N-I-N-E-T-Y. Got a long time ago, then it got verified and want to change it. So I just kept it like that. But eventually, hopefully, I’ll move into my name. As far as they want to learn more about trading, then they could go to livetraders.com And that’s where they can get more information about that.
Alastair McDermott 21:06
Awesome and the book is “Prepping for Success: 10 Keys for Making it in Life” and I will link to all of those in the shownotes Mr. Singh, thank you so much for coming on the show.
Anmol Singh 21:16
Thanks for having me. It was great chatting with you.