If you’re an expert, the vast majority of marketing advice you see online is simply not relevant for your business. It’s aimed at businesses that sell to consumers, tech companies that have budgets to burn, or small mom-and-pop retailers. And you know that the advice that works for them simply will not work for you.
In this episode, Alastair McDermott and Alistair McBride discuss lead generation for expert services businesses, why referrals dominate business development, and why niching down is so important.
They also discuss the importance of conducting original research, why selling consulting services is different, and how to become a recognized authority in your field.