Research

Lead Generation Strategies for Consultants

One thing I wanted to achieve with my research project was to identify the best way to do lead generation for consultants. I looked at the different lead generation strategies and channels that could be used to acquire new business. Selling in the professional services space is very different from

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[Research] Marketing Best Practices for Consulting Firms

How do consulting firms find new clients? How should they find new clients?  These are crucial questions at the best of times, and even moreso in the economic downturn that we’re likely to experience due to COVID-19. I sought to answer these questions, and more, by surveying over 1,000 consultants.

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Trust is the currency of professional services

Marketing in the world of consulting may not be easy, but it is quite simple. It’s all about understanding trust. Trust is more valuable than cash. Trust is the currency of professional services The purchase of consulting services is very different from other types of purchases, which is why so

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