The Recognized Authority is hosted by Alastair from HumanSpark. I now help experts and consulting firms use AI to accelerate their authority building.

industry|marketing|positioning|specialisation|specialization|targeting|vertical|vertical specialisation|vertical specialization

Who – Specifically – Do You Serve?

A fundamental element of a marketing strategy for a consulting business is to have a specific target market. You can probably help a whole range of different clients, and you might be tempted to keep your target market as broad as possible, particularly when times are tough and the economy

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