Thinking

How to Write a Successful Book with Anne Janzer

Most consultants have been told “you should write a book” at some point. But easy as that is to say, where do you start? In this episode, Anne Janzer and Alastair McDermott discuss how to start writing your book, why writer’s block isn’t quite what people think it is, and

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How Quality Audio Makes You Sound Smarter with Norbert Schwarz

As authorities and experts in our specialist areas, we want our prospective clients to see us as competent, intelligent experts. But many of us are self-sabotaging and creating the perception of being less competent, less intelligent, having less expertise. In this episode, Norbert Schwarz and Alastair McDermott discuss how audio

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How to Be Heard in a World of Noise with Carmel Finnan

The world is getting louder, more chaotic and it becomes difficult to hear your own voice amidst the noise around us. In this episode, Dr. Carmel Finnan and Alastair McDermott discuss the importance of storytelling in communication, and how it helps in building your brand. They also discuss how listening

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How to Do Value Based Pricing with Ron Baker

“You should raise your prices” is advice you’ll frequently hear on this podcast and elsewhere. But it’s not that easy to implement. In this episode, Ron Baker and Alastair McDermott discuss why pricing by the hour is a bad option, and why value pricing is better for the provider and

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How Plants Were the First Marketers with Leo York

Marketing and branding are often conflated: the distinction can feel more like semantics. But there’s a very real and easy to understand difference. In this episode, Leo York and I discuss the primitive origins of marketing, how plants were the first marketers, and how and why color choice impacts how

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How to Create Great Thought Leadership with Andrew Rogerson

What does it mean to be a thought leader? What is thought leadership content, and how is it created? In this episode Andrew Rogerson and Alastair McDermott walk through the actionable steps that you can take to create thought leadership content, from the strategic overview to research, writing the content

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How to Stand Out As a Consultant with Luk Smeyers

Consultants are not in the business of selling methodologies – you’re in the business of solving a client’s problem. You need to be laser focused on your client and on solving their problem. In this episode Luk Smeyers and Alastair McDermott discuss why consultants say that they don’t have time

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Improving Your Salescraft with Brendan McAdams

Most consultants love their work – but they don’t love selling their work.  In this episode, Brendan McAdams and Alastair McDermott discuss how to qualify your prospective clients so that you can sell more effectively. We discussed the fundamental principles of sales that are often overlooked, and get into the

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How to Grow a Consulting Business

Last month, I invited Brad Farris on The Recognized Authority podcast and we had a fantastic conversation about how consulting businesses grow and scale. This is not just about how to grow a business, it’s about how to grow one that is better. By better I mean that it’s more

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How to Write Useful Books with Rob Fitzpatrick

Many consultants consider writing a book. It can be an invaluable marketing tool that can generate new business, demonstrate your expertise, and position you as the authority in your field. But from a business perspective, most books are a failure. In this episode Rob Fitzpatrick and Alastair McDermott discuss how

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Behind the Scenes: The Rebrand with Alastair McDermott

This one is a little bit different – it’s a behind the scenes look at the rebrand that we did recently for the podcast where we rebranded from Marketing for Consultants to The Recognized Authority. This episode is a conversation with my friend – and former business partner – Alistair

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