Are you a consultant struggling to convert website visitors into new clients? Do you want your website to better showcase your expertise?
Tune into this episode of The Recognized Authority podcast, where host Alastair McDermott shares his website research on over 1000 consultants, and reveals the 10 essential elements you need for a high-trust website that attracts clients.
After surveying over 1000 consultants and consulting firms, Alastair was shocked by the lack of investment in websites he saw in the professional services industry.
He explains the key distinction between passive “brand” websites and proactive “inbound marketing” websites. Alastair then provides a website checklist and walks through the 10 must-have features that will take your site from amateur to authority.
Topics covered in this value-packed episode:
- The 2 types of consultant websites and their different purposes
- Why many consultants neglect their website
- The importance of trust-building for professional services
- 10 essential elements that every consulting website needs
- Tips for better design, messaging, social proof and more
- How to optimize user experience and build website trust
Want to make your website more credible and client-ready? Don’t miss this detailed guide to creating a high-converting site for consulting firms and experts. Tune in now!
- Many consultants rely on referrals and neglect their website
- Passive “brand” websites just need to look professional
- Active “inbound marketing” websites must build trust and relationships
- Professional design, photography and branding build credibility
- Addressing clients’ problems in your messaging creates connections
- Social proof like testimonials and logos increase trust
- Optimizing user experience factors like speed and typography matters
- Following a website checklist helps identify areas for improvement
- Use a positioning statement on your homepage to showcase expertise
- Include case studies and client logos as social proof elements
- Make sure your website loads fast – aim for under 3 seconds
- Optimize typography for easy scanning – 55-75 characters per line
10 Website Essentials:
- Professional design
- Branding consistency
- High-quality photography
- Client-focused messaging
- Social proof elements
- Clear call-to-action
- Fast website performance
- Readable typography
- Contact information
- About page with trust elements