Business

How to Hire a Virtual Assistant

Do you find yourself constantly working late nights and weekends trying to juggle a million different tasks for your business? As a solopreneur, it’s tough trying to do everything yourself. Most of my clients are independent consultants and experts. They are single-person businesses, and many of them don’t want to

AI Policy

This is my AI usage policy when it comes to content creation, especially for my books, blog posts, and social posts, and why I think a lot of people are NUTS. First, for context I’m talking about using large language model tools like ChatGPT, Claude, Bard and Bing. I’m going

What is your Owner’s Intent?

What is your Owner’s Intent? (I’ll come back to that in a moment.) Speaking of intention, there’s a funny scene in Star Trek TNG where Data walks in on Riker kissing his daughter (yep), and says to him “Commander, what is your intention toward my daughter?” Yeah, you can probably

How to Grow a Consulting Business

Last month, I invited Brad Farris on The Recognized Authority podcast and we had a fantastic conversation about how consulting businesses grow and scale. This is not just about how to grow a business, it’s about how to grow one that is better. By better I mean that it’s more

Content First?

TL;DR summary: Every weekday for November I’ll be doing a live stream at 3pm Dublin/London, 10am Eastern, 7am Pacific Topics related to B2B marketing, lead generation, websites and inbound marketing for consultants. You can vote for topics. See bottom for links. Yes, this terrifies me. But I need to do

Practical Business Ideas During Market Uncertainty

“These are strange times.” – I’ve heard this said quite a few times today, and it sure feels appropriate. I’m taking a few minutes here to share some thoughts on dealing with the business impact of this ongoing situation. I think a lot of people have been in firefighting mode,

Where Does Your Ideal Target Audience Hang Out?

Now that you’ve got some educational or thought-leadership type content planned, the next step is to get it in front of your target audience. Have a Profile Everywhere I recommend that you have a business profile on all of the major networks that looks professional and contains your positioning statement

Don’t let an algorithm decide what you read »