Authority Labs Workbook:
Access the main workbook spreadsheet here, including:
- Authority Content Mission
- Content Goals & Call to Action
- Content Forms
- Point of View
- Content Prompts
Use File -> Make a Copy to create an editable version for yourself
Specialization & Positioning
- The Specialization Podcast – why & how to niche down and specialize (audio course)
- The Specialization Workbook – tool to help you find your niche (printable PDF)
Authority Publishing:
Point of View
- Developing Your Point of View (article & podcast)
- Developing Your Point of View (video to camera)
- Free tool to help you develop your Point of View (spreadsheet)
Calls to Action & the Customer Journey
- Creating a clear next step in your content (video presentation)
Content Types
Audio-Video Quality
Your audio & video quality is more important than many believe: learn how to look good and sound good on video & podcasts with this free ebook published by Oak Tree Press:
- Look & Sound Good –FREE epub/pdf
- Look & Sound Good – FREE on Kindle (US)
- Look & Sound Good – FREE on Kindle (UK)
Interesting Third-Party Resources
- 2022 Creator Economy Benchmark Research from Joe Pulizzi
- Full-time content creators need roughly 17 months to earn enough income to support at least one person. And they tend to bring on outside help at the 25-month mark.
- Being a content creator is only fractionally about producing content. On average, full-time content creators spend about half their time creating content. The other half is spent on business issues like content distribution, promotion, marketing, sales, and administration/operations.
