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How to Build Authority and Generate Leads Through Conversations with Alastair McDermott

December 18, 2023
EPISODE 150
The Recognized Authority Podcast Cover

The podcast that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

 

Want to work work with Alastair? Visit rec.nz/call

Are you an expert consultant struggling to attract your ideal clients? Do you pour time and money into marketing that fails to deliver results? The truth is that stale, one-way marketing no longer works to fuel real business growth.

In this episode of The Recognized Authority podcast, host Alastair McDermott reveals how to unlock the power of two-way conversations to rapidly build your authority, create compelling content that converts, and attract a steady stream of ideal prospective clients.

Tune in to discover:

  • A simple framework for effortlessly creating engaging, authoritative podcast interviews
  • How to position your expertise to invite your ideal clients onto your platform
  • Why conversations build trust and relationships that cold outreach can’t
  • How to turn ordinary sales calls into insight-rich content

If you want to leverage the power of genuine dialogue to grow your impact and income, you can’t afford to miss this practical, tactical discussion. Alastair and special guest Sam Glynn pull back the curtain on a communication-first approach to marketing that works for consultants of all types and sizes. Tune in now to learn how to unlock consulting success through conversation. Key Insights:

  • Having real conversations builds relationships and trust that converts to clients
  • Interview-style podcasts make it easy to demonstrate expertise through dialogue
  • Inviting ideal clients onto your platform nurtures organic lead generation
  • Trying to overtly sell to guests during interviews backfires and damages trust

If you’re interested in exploring how we can work together to enhance your authority, visit rec.nz/call

There’s no hard sales pitch – just a simple conversation to see my program is a good fit for you.

Show Notes

Guest Bio

Transcript

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

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🕮 – NEW BOOK: Alastair’s new book “33 Ways Not to Screw Up Your Business podcast” https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

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