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Podcast Case Study: Planning a Niche Show with Conor Duffy

December 25, 2023
EPISODE 151
The Recognized Authority Podcast Cover

The podcast that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

 

Are you struggling to identify the right niche and audience for your podcast? Do you need clarity on who you should be targeting and what topics to cover?

This episode of The Recognized Authority tackles a real case study, walking through the podcast planning process from initial idea to execution.

Join host Alastair McDermott as he coaches Conor Duffy, an entrepreneur looking to launch a podcast to attract more clients to his remote workspace directory website. They discuss identifying the target audience, choosing a compelling title and niche focus, formatting approach, ideal workflows, and more.

Key topics covered:

  • Defining your podcast goal and intended audience
  • Niching down to create focus vs going broad
  • Picking an ideal niche that matches intended clients
  • Choosing a niche-specific title to attract listeners
  • Workflow tips to simplify podcast production

If you need help planning and launching your niche podcast, don’t miss this tactical episode. Tune in now to get clarity on who you should be targeting and how to position your show to attract your ideal clients.

Show Notes

Topic
podcast planning, niche marketing, audience targeting, podcast launch, podcast case study

Key Insights

  • Niching down your topic creates more focus and relevance for a tight audience segment
  • Consider building two separate podcasts for very different target markets
  • Interview formats let you tap into guests’ expertise but position them as the authority
  • Simplify initial workflow to remove friction blocking content creation
  • Small, niche podcast audiences can still drive substantial business

Strategies

  • Use an evergreen educational podcast as an “authority building section”
  • Target decision makers and influencers as ideal podcast guests
  • Send niche guests a personalized invite to come on your podcast
  • Record interviews straight to tape without editing to simplify workflow

Guest Bio

Transcript

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