Ever wonder how to build a marketing funnel with content that generates leads and sales? In this behind the scenes episode of The Recognized Authority, I’m unveiling some of the the inner workings of my content marketing funnel and strategy that have been instrumental in building authority and reaching my audience.
In this episode, I explore the strategy around creating short-form books as a part of my marketing funnel. Learn why I put these short-read books, some of which were initially conceived as lead magnets, onto Amazon. There’s some interesting tactical benefits from a simple pricing strategy to boost downloads and reviews which has a knock-on effect: higher rankings and enhanced visibility. These books then serve as a gateway for readers to access additional resources, entering my broader ecosystem.
I’ll also give you a look at how I think about this podcast, where LinkedIn fits in the mix for me, and as usual I talk about the importance of a consistent body of work in establishing authority, sharing knowledge, and building trust.
We’re in a market where trust is the key to sales, and this episode provides a practical roadmap for anyone looking to harness the power of content to create trust in a strategic, impactful manner. Whether you’re looking to refine your content creation process, explore new marketing channels, or simply curious about the mechanics behind successful funnels, this episode is packed with actionable insights, so tune in.
You can find me on Amazon by visiting rec.nz/allbooks and learn more about my coaching at rec.nz/coaching