We all want more recognition for our expertise. But the path to becoming a recognized authority is not always clear.
In this episode, I reflect openly on an oversight in my own authority-building journey: not focusing enough on the pain points and problems that my audience and ideal clients are experiencing.
This is a topic we addressed in my conversation with Steven Lewis in the previous episode, and it’s something I’m exploring a bit further in today’s episode. My takeaway from last week is that I often jump too quickly to solutions before fully exploring the frustrations and challenges of the problem or situation.
This is coming from a good place with intentions of helping, but it may be doing my audience a huge disservice, limiting my ability to motivate and compel them to take important-not-urgent actions that can profoundly impact your career and life.
Walking through my experience, I share how consistently creating and publishing content opened opportunities, expanded my business, and freed up more of my time. But starting this content engine isn’t always easy or an obvious priority.
That’s why I want to explore this further and paint a fuller picture, examining the consequences you face when not building authority through content.
My goal isn’t to exaggerate or exacerbate the pain, but explore the limitations and trade-offs you encounter without this critical but never urgent step.
My hope is a peek behind the scenes of my thinking motivates and encourages you to start your authority-building journey. I believe the effort is so worth it, but also want to validate that it takes real commitment and perseverance from you.
If you need accountability and support, join my intensive Authority Building Bootcamp this November running from Monday 6th for 4 weeks.
Let’s make progress together before the end of the year and holiday season kicks in, so that we’re starting the new year on a strong footing. If you’re interested, please enter your email on this form and I’ll send you some details about the bootcamp in the next 24 hours.
The path to authority takes time, but your impact makes it all worthwhile. I look forward to exploring this with you.