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How to Stand out in a Crowded Marketplace

Do you feel like just another face in the crowd? In today’s crowded marketplace blending in can spell disaster if you want to attract ideal clients and increase your impact. You need to learn how to differentiate yourself and become the only choice. In this episode of The Recognized Authority,

Why Your Lead Magnets Aren’t Working and How to Fix It

We all know lead magnets are supposed to build your email list. But what if simply collecting emails is the wrong goal entirely? In this turnaround episode, Alastair McDermott is the guest on The Recognized Authority, with special guest-host Al McBride asking the questions. Alastair shares how most people get

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