We all know lead magnets are supposed to build your email list. But what if simply collecting emails is the wrong goal entirely?
In this turnaround episode, Alastair McDermott is the guest on The Recognized Authority, with special guest-host Al McBride asking the questions.
Alastair shares how most people get lead magnets wrong – they give people what they think they want rather than what they actually need. This results in lackluster conversion to sales.
Instead, Alastair advocates using your lead magnet to move prospects to the next practical step on their buyer’s journey. Make it feel proprietary and like the inside track to achieving their goals. Compel action, don’t just inform.
- Why most lead magnets fail to convert and how to turn that around
- How to create irresistible lead magnets tuned to your ideal clients
- Tips for testing and refining your lead magnets for maximum impact
If you want to create lead magnets that act as a catalyst to working with you instead of just collecting emails, don’t miss this episode.
Listen now to transform your content into sales!