Ever wondered how to elevate your business podcast to world-record levels? Today’s episode is a special one: a cross-post of my recent appearance on The Marketing Book Podcast, hosted by Douglas Burdett.
We dive into key insights from my book, “33 Ways Not to Screw Up Your Business Podcast.” Learn how to plan your show, achieve top-tier audio quality, and secure your spot as a sought-after guest on other podcasts. Bonus: Find out why I might just be in the Guinness World Records!
Douglas is a master at the craft of podcasting, and he’s a very funny guy too. He reads every book that he has on his show – and you can tell! I strongly recommend heading over to The Marketing Book Podcast for more great interviews and book recommendations.
We get into the meat of it: from identifying your core business goals to engaging a specific target audience. Douglas and I explore different podcast types that generate sales and leads, and share examples for educational and co-host podcasts.
When it comes to gear, we hold nothing back. Hear why I’m not a fan of a particular microphone that’s making the rounds. We also discuss the pros and cons of adding video to your podcast, and why opting for a dedicated hosting service makes all the difference.
We wrap up by examining podcast marketing—how to craft a compelling call-to-action, pick your guests wisely, and nail your episode titles and show notes for maximum impact. Plus, I’ll share some book recommendations that have been important for me in growing my business.
Would you like to have a podcast that is an authority-building, lead-gen machine? Hit play now, and make sure to check out The Marketing Book Podcast for more deep dives into the world of marketing.