authority building

Positioning Yourself as the Go-To Expert in Your Niche

Are you struggling to position yourself as an authority in your industry? Do you feel overshadowed by more established peers and competitors? If you want to attract high-value clients and truly showcase your expertise, this episode of The Recognized Authority podcast is a must-listen. Host Alastair McDermott tackles a listener

Thought Leadership Beyond the Book

Amazon is now limiting authors to a mere THREE (3!) new book uploads per DAY to curb the influx of AI-generated content flooding the market. This highlights the existential threat AI poses to thought leaders and authority builders in an age where artificial intelligence can seemingly replicate any form of

How to Build a Million-Dollar Authority-Based Business with Mindi Zissman

Are you struggling to establish yourself as the go-to expert in your niche? Do you wonder how specialists become famous industry authorities that attract premium clients? Tune in to this value-packed interview on The Recognized Authority podcast between host Alastair McDermott and featured guest Mindi Zissman, an accomplished ghostwriter and

How to Build Authority with YouTube with Salma Jafri

Are you looking to build your personal brand, authority and influence as a consultant, coach or expert? Wondering how to leverage YouTube to attract more of your ideal clients? In this episode of The Recognized Authority, Alastair McDermott interviews YouTube strategist and coach Salma Jafri on how to grow your

How NOT to Screw UpYour Business Podcast – with Douglas Burdett

Ever wondered how to elevate your business podcast to world-record levels? Today’s episode is a special one: a cross-post of my recent appearance on The Marketing Book Podcast, hosted by Douglas Burdett. We dive into key insights from my book, “33 Ways Not to Screw Up Your Business Podcast.” Learn

Why You Need to Share Your Knowledge

In the context of expertise, building your personal authority is about gaining credibility, trust, and recognition. And once you start building authority, you will start getting more inbound leads, which enables you to command premium fees and work less hours. That’s the end goal. How do we build authority?

Building Authority: 10 Powerful Tactics from 100 Industry Leaders

Over the course of well over 100 podcast episodes, I’ve spoken with guests who are unquestionably authorities in their field. That includes the likes of Alan Weiss, Marcus Sheridan, John Lee Dumas, Evelyn Starr, Mark Schaefer, David C. Baker, Ron Baker, Michael Zipursky, Anne Janzer, Jonathan Stark, Geraldine Carter, Louis

Episode 100: Ten Tips for Building Authority

Episode 100 of The Recognized Authority This is a special episode to mark the end of Season 1 of the show. In this episode, your host Alastair McDermott shares behind-the-scenes details from the podcast. He also shares his Top Ten Tips on Building Authority, based on the conversations he has

How to Create a Podcast that becomes a Client-Attracting Magnet! [Coaching Call]

Do you ever feel lost when it comes to creating content that builds your authority? Like you’re just throwing spaghetti at the wall to see what sticks? In this revealing coaching session, Alastair McDermott helps his client Judson Rollins develop a clear content strategy across platforms. You’ll hear Judson’s frustrations

Don’t let an algorithm decide what you read »