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thought leadership

Behind the Scenes: Building a Book from a Podcast

Have you ever wondered if you could write a compelling book that resonates with your audience? Have you ever thought about starting a podcast? In this episode, host Alastair McDermott shares his unique approach to turning his podcast, “The AI-Powered Thought Leader,” into a valuable book on the same topic.

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Thought Leadership and AI: Maintaining Authenticity and Credibility

In this episode of The Recognised Authority podcast, Alastair examines the impact of artificial intelligence (AI) on the world of thought leadership. Alastair shares insights from his conversations with renowned thought leaders, including Mark Schaefer, Jonathan Stark, Debbie Jenkins, and Erin Austin. The episode explores the complex balance between leveraging

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Thought Leadership Beyond the Book

Amazon is now limiting authors to a mere THREE (3!) new book uploads per DAY to curb the influx of AI-generated content flooding the market. This highlights the existential threat AI poses to thought leaders and authority builders in an age where artificial intelligence can seemingly replicate any form of

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What is the Future of Thought Leadership?

How does an aspiring thought leader worried about staying authentic and credible in the age of AI? As artificial intelligence tools become increasingly sophisticated, the question arises: can we leverage these powerful technologies without compromising our unique insights and personal touch? In this fascinating episode of The AI-Powered Thought Leader

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Why You Need to Share Your Knowledge

In the context of expertise, building your personal authority is about gaining credibility, trust, and recognition. And once you start building authority, you will start getting more inbound leads, which enables you to command premium fees and work less hours. That’s the end goal. How do we build authority?

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Episode 100: Ten Tips for Building Authority

Episode 100 of The Recognized Authority This is a special episode to mark the end of Season 1 of the show. In this episode, your host Alastair McDermott shares behind-the-scenes details from the podcast. He also shares his Top Ten Tips on Building Authority, based on the conversations he has

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How to Create Great Thought Leadership with Andrew Rogerson

What does it mean to be a thought leader? What is thought leadership content, and how is it created? In this episode Andrew Rogerson and Alastair McDermott walk through the actionable steps that you can take to create thought leadership content, from the strategic overview to research, writing the content

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