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The Recognized Authority Podcast Cover
The Recognized Authority
Publishes Weekly on
Monday Mornings

“Anyone interested in authority needs to add this to their podcast playlist right now”

Rochelle Moulton 
Author of The Authority Code

Guiding invisible experts on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

Available on All Major Podcast Platforms

Episodes

EPISODE 172

This Unexpected YouTube Strategy Made $300K in ONE MONTH! with Cyan Cooper

What unexpected YouTube strategy could potentially earn you as much as $300K in just one month? In this episode of The Recognized Authority, host Alastair McDermott talks to Cyan Cooper about his counterintuitive strategy for generating massive revenue on the platform. Instead of narrowly targeting his client’s niche, Cyan intentionally made videos for a much […]
EPISODE 171

AI Beyond the Hype

Are you overwhelmed by the hype surrounding AI? Do you struggle when it comes to figuring out the practical applications of AI in business? In this insightful solo episode of The Recognized Authority podcast, Alastair McDermott delivers a presentation to a group of business leaders, simplifying the principles ofAI and providing actionable strategies for using […]
EPISODE 170

The Expert’s Guide to Standing Out with Compelling Video

Are you an expert struggling to stand out in a crowded market? Have you considered leveraging the power of video content but feel overwhelmed by the learning curve and technical demands? In this episode of The Recognized Authority, host Alastair McDermott chats with video production master Juma Bannister to demystify the world of video and […]
EPISODE 169

Failing Your Way to Success with Content & Outreach Strategy with Luca Ingianni

Have you ever struggled to find the right content marketing strategy that aligns with your personality and strengths? In this candid conversation on The Recognized Authority podcast, host Alastair McDermott sits down with Luca Ingianni, an agile consultant specializing in embedded systems. Luca shares his refreshingly honest journey of “failing his way to success,” experimenting […]
EPISODE 168

Behind the Scenes: Building a Book from a Podcast

Have you ever wondered if you could write a compelling book that resonates with your audience? Have you ever thought about starting a podcast? In this episode, host Alastair McDermott shares his unique approach to turning his podcast, “The AI-Powered Thought Leader,” into a valuable book on the same topic. Alastair reveals his process, from […]
EPISODE 167

Thought Leadership and AI: Maintaining Authenticity and Credibility

In this episode of The Recognised Authority podcast, Alastair examines the impact of artificial intelligence (AI) on the world of thought leadership. Alastair shares insights from his conversations with renowned thought leaders, including Mark Schaefer, Jonathan Stark, Debbie Jenkins, and Erin Austin. The episode explores the complex balance between leveraging AI tools to enhance productivity […]
EPISODE 166

From 6 to 7 Figures Consultancy Revenue Growth with Danilo Kreimer

Are you a consultant struggling to break through the six-figure revenue ceiling? You’re not alone. Many consultants face a myriad of challenges when trying to scale their business from six to seven figures. In this episode of The Recognized Authority podcast, host Alastair McDermott is joined by Danilo Kreimer, founder of the Boutique Consulting Club, […]
EPISODE 165

The Marketing Secret You’ve Been Missing

I was asked for the”secrets” I have for marketing. The biggest secret is this: *drum roll* Vertical specialization *Jedi Wave* “this is the secret you’ve been looking for” Really? Yes, really. Based on metric fscktonnes of research (that’s the technical term) I conducted, and reading the research of others, I believe that positioning your business […]
EPISODE 164

Thought Leadership Beyond the Book

Amazon is now limiting authors to a mere THREE (3!) new book uploads per DAY to curb the influx of AI-generated content flooding the market. This highlights the existential threat AI poses to thought leaders and authority builders in an age where artificial intelligence can seemingly replicate any form of content. Will AI devalue the […]
EPISODE 163

What is the Future of Thought Leadership?

How does an aspiring thought leader worried about staying authentic and credible in the age of AI? As artificial intelligence tools become increasingly sophisticated, the question arises: can we leverage these powerful technologies without compromising our unique insights and personal touch? In this fascinating episode of The AI-Powered Thought Leader podcast, host Alastair McDermott dives […]
EPISODE 162

Crafting a Blueprint to Showcase Your Expertise

Do you struggle to command premium fees or attract your ideal clients? If so, you’re not alone. Many experts remain invisible, despite their wealth of knowledge and experience. In this special episode, of The Recognized Authority podcast I’m sharing my appearance on The Selling Show with David Newman, where we discuss the challenges of commanding […]
EPISODE 161

How to Create a Sales Process – Without Becoming “Salesy” with Jeff C. West

Are you struggling to connect with prospects without coming across as salesy? Do you want to build real trust and add value instead of being seen as just another pushy sales rep? Join sales expert Jeff C. West on The Recognized Authority podcast with host Alastair McDermott to unlock the secrets to effortlessly grabbing any […]
EPISODE 160

How to Craft an Irresistible Offer with Jason Van Orden

Are you struggling to get clients to say “yes” to your offers? Do you pour time and energy into creating programs, services and products only to get crickets in response? Crafting compelling offers that speak directly to your ideal client’s biggest needs and desired outcomes is crucial to business growth and making sales.  In this […]
EPISODE 159

How to Implement an Authority Strategy with Alastair McDermott

Are you tired of relying solely on word-of-mouth and referrals to drive your business? Do you dream of commanding premium fees and attracting better clients? The secret is to establish yourself as a recognized authority in your field. But how do you actually achieve this? In this episode of The Recognized Authority podcast, host Alastair […]
EPISODE 158

How to Transform Your Website into a Lead Generation Machine with Alastair McDermott

Are you a consultant struggling to generate leads from your website? Does your site feel more like an online brochure than a lead gen machine? In this episode of The Recognized Authority, host Alastair McDermott outlines the key differences between passive “trust-building” websites and more active, inbound marketing-focused sites designed specifically for lead generation. Tune […]
EPISODE 157

How to Create Your Body of Work with Pamela Slim

Are you struggling to gain visibility and be seen as an authority in your field? Do you feel like you have important knowledge and expertise to share, but you’re not sure how to package it up into a compelling narrative that attracts your ideal audience? In this episode of The Recognized Authority podcast, host Alastair […]
EPISODE 156

10 Essential Elements of a Successful Website for Experts & Consultants

Are you a consultant struggling to convert website visitors into new clients? Do you want your website to better showcase your expertise? Tune into this episode of The Recognized Authority podcast, where host Alastair McDermott shares his website research on over 1000 consultants, and reveals the 10 essential elements you need for a high-trust website […]
EPISODE 155

How a Distinct Brand Voice Sets You Apart as a Thought Leader with Carol Cox

Are you struggling to make your voice stand out in a crowded marketplace? Do you feel invisible, even if you offer incredible value through your expertise?  In this episode of The Recognized Authority, brand strategist Carol Cox shares her proven system to craft a magnetic brand voice that positions you as an authority and thought […]
EPISODE 154

Building Authority vs a Personal Brand with Karley Cunningham

Are you struggling to differentiate your consulting business in a competitive market? Wondering how to turn your brand promise into reality so prospects see you as the authority? On this episode of The Recognized Authority podcast, host Alastair McDermott interviews branding expert Karley Cunningham from Big Bold Brand on the differences between building a personal […]
EPISODE 153

How To Reinvent Your Consulting Business

Have you ever faced an unexpected disruption that turned your business upside down? That’s exactly what happened to consultant Diane S. Hopkins when the COVID pandemic caused many of her healthcare clients to freeze projects indefinitely. So how did she manage to pivot not just once, but several times over a 3 year period to […]

About the podcast

The Recognized Authority is the podcast that guides invisible experts on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients! This podcast features interviews with successful consultants – in any field – who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We’ll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms.
Alastair McDermott

Podcast Host & Marketing Consultant

Meet the host

I created the The Recognized Authority podcast to help independent consultants and experts to get more clients without being dependent on referrals.

I’m a former software engineer who has converted to “The Dark Side” becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I’ve been hooked on websites ever since.

I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history – that was a wild ride!

Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called “Running a Website with WordPress: A Quick Guide for Business Owners”.

If you’re reading this, I’d love to connect with you on the socials – please add me on your social network of choice.

Apply to be a guest

Our guest schedule for The Recognized Authority is full. 

We are actively seeking guests for our new podcast Accelerating Your Authority.