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lead generation

How to Build Authority with YouTube with Salma Jafri

Are you looking to build your personal brand, authority and influence as a consultant, coach or expert? Wondering how to leverage YouTube to attract more of your ideal clients? In this episode of The Recognized Authority, Alastair McDermott interviews YouTube strategist and coach Salma Jafri on how to grow your

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Why Your Lead Magnets Aren’t Working and How to Fix It

We all know lead magnets are supposed to build your email list. But what if simply collecting emails is the wrong goal entirely? In this turnaround episode, Alastair McDermott is the guest on The Recognized Authority, with special guest-host Al McBride asking the questions. Alastair shares how most people get

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How to Develop Your Point of View

Point of view is something that can distinguish you from the crowd. It’s important, perhaps even essential, in building your authority and personal brand. It’s also one of those concepts in marketing that is frustratingly hard to define: it seems to incorporate perspective, tone, voice, positioning, branding, and – above

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