personal branding

Positioning Yourself as the Go-To Expert in Your Niche

Are you struggling to position yourself as an authority in your industry? Do you feel overshadowed by more established peers and competitors? If you want to attract high-value clients and truly showcase your expertise, this episode of The Recognized Authority podcast is a must-listen. Host Alastair McDermott tackles a listener

Thought Leadership and AI: Maintaining Authenticity and Credibility

In this episode of The Recognised Authority podcast, Alastair examines the impact of artificial intelligence (AI) on the world of thought leadership. Alastair shares insights from his conversations with renowned thought leaders, including Mark Schaefer, Jonathan Stark, Debbie Jenkins, and Erin Austin. The episode explores the complex balance between leveraging

How to Build Authority with YouTube with Salma Jafri

Are you looking to build your personal brand, authority and influence as a consultant, coach or expert? Wondering how to leverage YouTube to attract more of your ideal clients? In this episode of The Recognized Authority, Alastair McDermott interviews YouTube strategist and coach Salma Jafri on how to grow your

Why You Need to Share Your Knowledge

In the context of expertise, building your personal authority is about gaining credibility, trust, and recognition. And once you start building authority, you will start getting more inbound leads, which enables you to command premium fees and work less hours. That’s the end goal. How do we build authority?

Building Authority: 10 Powerful Tactics from 100 Industry Leaders

Over the course of well over 100 podcast episodes, I’ve spoken with guests who are unquestionably authorities in their field. That includes the likes of Alan Weiss, Marcus Sheridan, John Lee Dumas, Evelyn Starr, Mark Schaefer, David C. Baker, Ron Baker, Michael Zipursky, Anne Janzer, Jonathan Stark, Geraldine Carter, Louis

Why Your Video Backdrop Matters: A Guide for Thought Leaders

Creating a Great Video Backdrop Video calls have probably become a cornerstone of your daily routine, whether you are meeting with clients, delivering presentations, or guesting on a podcast to discuss your latest book. And let’s be realistic — appearances matter. What’s behind you when you appear on video impacts

Episode 100: Ten Tips for Building Authority

Episode 100 of The Recognized Authority This is a special episode to mark the end of Season 1 of the show. In this episode, your host Alastair McDermott shares behind-the-scenes details from the podcast. He also shares his Top Ten Tips on Building Authority, based on the conversations he has

Don’t let an algorithm decide what you read »

Positioning Yourself as the Go-To Expert in Your Niche

Thought Leadership and AI: Maintaining Authenticity and Credibility

How to Build Authority with YouTube with Salma Jafri

Why Your Video Backdrop Matters: A Guide for Thought Leaders

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