I heard someone use the phrase a “marketing asset for life” and that struck me as powerful concept.

Your body-of-work is out there, working for you 24/7/365.

There’s a compounding effect of consistently adding to your body-of-work.

Each new piece of content – be it a blog post, podcast episode, YouTube video, or even a book – contributes to this cumulative effort.

Every piece of content, no matter how small, plays a role.

The consistent publishing increases your visibility in your field.

The regular content creation is noticed.

A substantial body-of-work establishes your authority and credibility.

And the invisible benefit: the process of creating content is a learning experience in and of itself.

Have you started building your body-of-work? What does that look like for you?

– Alastair.

P.S. I just opened a few spots for the pilot of my enhanced Authority Accelerator program, starting early January. If you’re an expert in your field and you have a high-ticket, transformative, impactful offer AND you have a commitment to integrity, i.e. you are the kind of expert who always puts your clients best interests before your own, this program might be a perfect fit for you.

Authority Accelerator is all about creating an authority-building and lead generation platform that will attract a consistent flow of high quality leads. There are only 2 spots left, significantly discounted for feedback and case studies. Your commitment is around an hour a week for the first 60 days. Interested? Hit reply to learn more. Act fast, doors close soon!