Alastair McDermott

Ten Tips for Building Authority

Episode 100 of The Recognized Authority This is a special episode to mark the end of Season 1 of the show. In this episode, your host Alastair McDermott shares behind-the-scenes details from the podcast. He also shares his Top Ten Tips on Building Authority, based on the conversations he has

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Coming soon: podcasting book

Over the past few months, I’ve been working on a new book, about podcasting. It’s going to be part of Networlding’s “33 Ways” series, and so it will be called: 33 Ways Not To Screw Up Your Business Podcast The book will be available in paperback and ebook format. Here’s

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What is Authority Labs?

The next iteration of the Authority Labs mastermind group is starting next Tues 27th Sept 2022. Authority Labs is a high-touch group program aimed at helping experts & consultants – like you! – to build authority rapidly. In this episode, I interview Rene Morozowich, one of the original members of

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Take Imperfect Action

There are many challenges in building authority, from having a defined, focused niche to time management, to technical & tactical details. The thing I struggle with most is taking imperfect action. I think this is a great way to describe the concept, in major part because I think saying “my

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Developing Your Point of View

Point of view is something that can distinguish you from the crowd. It’s important, perhaps even essential, in building your authority and personal brand. It’s also one of those concepts in marketing that is frustratingly hard to define: it seems to incorporate perspective, tone, voice, positioning, branding, and – above

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Bonus Episode: Becoming a Recognized Authority

Bonus Episode: Becoming a Recognized Authority – Alastair McDermott with Tamara Howard To celebrate reaching 70 episodes, I have a special bonus episode for you! I was recently on Tamara Howard’s podcast The Better Way to Strategic Marketing where we had a conversation about authority and specialization. Tamara is a super

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How to Establish Credibility

What do recognized authorities do to establish visibility & credibility? As someone very interested in authority building, I look closely at what platforms they’re on, how they show up, and what they talk about – and how to replicate it. There are patterns. ⭐ Publishing credibility establishing content on several

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Specialization Case Study – ReeJade Richmond

Even just contemplating niching down your business can feel absolutely terrifying. That’s why I think it’s so important to hear from people who have done it successfully, and learn about the massive rewards that they are seeing. In this bonus episode, ReeJade Richmond and Alastair McDermott discuss how ReeJade niched down

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Practical Steps to Build Your Authority

In previous articles I talked about why you should build authority, and I broke down the Journey to Authority into its separate stages. Here I want to talk about what it takes to move from each stage to the next. Practical Action Steps to Build Authority These are the practical action steps

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The Downside of Remaining Generalist

One thing I talk about is the huge value of niching down to a focused specialization.  Yet I know most people won’t do it, because it’s terrifying to niche down. I’ve been there. Our brains create all sorts of logical reasons why it’s not a good idea. Fight or flight:

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Authority is Not Required to be Successful

Becoming an authority in your field is not a requirement to have a successful consulting business. In fact, based on my research, I’d estimate that 90%+ of independent consultants choose not to build their authority. You can remain an “invisible expert”, unknown to all but your referral network, and have

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The Journey to Authority

In the last article, I talked about why experts like us might want to build authority, and what other options we have. Here’s what I’ve learned about the Journey to Authority over the past few years*. The Journey to Authority The Novice On the road to authority, everyone starts out

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Why Build Authority?

Have you ever looked at a leading authority and thought about how they got there? Or maybe you’ve read their best-selling book, listened to their Top 1% podcast, or watched their amazingly edited videos, and felt disheartened, because you feel a long way from being able to do that. Here’s

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What is your Owner’s Intent?

What is your Owner’s Intent? (I’ll come back to that in a moment.) Speaking of intention, there’s a funny scene in Star Trek TNG where Data walks in on Riker kissing his daughter (yep), and says to him “Commander, what is your intention toward my daughter?” Yeah, you can probably

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Video: How to Scale and Productize Your Consulting Business

I was just on Alisa Meredith‘s “Visual Marketing for All” show talking about marketing and growing an expert business. We discussed: ➡️ The difference between a freelancer and a consultant ➡️ How to find your first clients ➡️ Why everyone needs to raise their prices ➡️ How to get out of

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