Alastair McDermott

Bonus Episode: Becoming a Recognized Authority

Bonus Episode: Becoming a Recognized Authority – Alastair McDermott with Tamara Howard To celebrate reaching 70 episodes, I have a special bonus episode for you! I was recently on Tamara Howard’s podcast The Better Way to Strategic Marketing where we had a conversation about authority and specialization. Tamara is a super

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Specialization Case Study – ReeJade Richmond

Even just contemplating niching down your business can feel absolutely terrifying. That’s why I think it’s so important to hear from people who have done it successfully, and learn about the massive rewards that they are seeing. In this bonus episode, ReeJade Richmond and Alastair McDermott discuss how ReeJade niched down

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Progression on the Journey to Authority

In previous articles I talked about why you should build authority, and I broke down the Journey to Authority into its separate stages. Here I want to talk about what it takes to move from each stage to the next. Practical Action Steps to Build Authority These are the practical action steps

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The Downside of Remaining Generalist

One thing I talk about is the huge value of niching down to a focused specialization.  Yet I know most people won’t do it, because it’s terrifying to niche down. I’ve been there. Our brains create all sorts of logical reasons why it’s not a good idea. Fight or flight:

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Authority is Not Required to be Successful

Becoming an authority in your field is not a requirement to have a successful consulting business. In fact, based on my research, I’d estimate that 90%+ of independent consultants choose not to build their authority. You can remain an “invisible expert”, unknown to all but your referral network, and have

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The Journey to Authority

In the last article, I talked about why experts like us might want to build authority, and what other options we have. Here’s what I’ve learned about the Journey to Authority over the past few years*. The Journey to Authority The Novice On the road to authority, everyone starts out

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Why Build Authority?

Have you ever looked at a leading authority and thought about how they got there? Or maybe you’ve read their best-selling book, listened to their Top 1% podcast, or watched their amazingly edited videos, and felt disheartened, because you feel a long way from being able to do that. Here’s

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What is your Owner’s Intent?

What is your Owner’s Intent? (I’ll come back to that in a moment.) Speaking of intention, there’s a funny scene in Star Trek TNG where Data walks in on Riker kissing his daughter (yep), and says to him “Commander, what is your intention toward my daughter?” Yeah, you can probably

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Video: How to Scale and Productize Your Consulting Business

I was just on Alisa Meredith‘s “Visual Marketing for All” show talking about marketing and growing an expert business. We discussed: ➡️ The difference between a freelancer and a consultant ➡️ How to find your first clients ➡️ Why everyone needs to raise their prices ➡️ How to get out of

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How to Grow a Consulting Business

Last month, I invited Brad Farris on The Recognized Authority podcast and we had a fantastic conversation about how consulting businesses grow and scale. This is not just about how to grow a business, it’s about how to grow one that is better. By better I mean that it’s more

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The Final Episode of Marketing for Consultants

The Final Episode with Alastair McDermott Marketing for Consultants will soon be no more! In this short episode you’ll learn why it’s going away, and what’s going to happen next! We hope you’ll stick around for the next stage of the journey! Alastair & Aiko.  

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How to Productize Consulting Services with Alzay Calhoun

As a consultant, bespoke projects can sometimes get overwhelming as you have to customize the project specification and the delivery for every new project and client. In this episode Alzay Calhoun and Alastair McDermott discuss how to productize your consulting services to leverage your time and maximise profits. They also

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How to Create the Best Buyer Personas with Adrienne Barnes

There’s a thousand different articles and voices telling us how to create buyer personas, or ideal customer avatars, or ICAs, or one of a dozen other names. Often the recommendations of how to use these personas are contradictory. In this episode, Adrienne Barnes and Alastair McDermott discuss how to create

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How to Scale Your Consulting Business with Brad Farris

When you’re trying to grow your consulting firm, there are a couple of inflection points you can hit that are difficult to push past.  In this episode, Brad Farris and Alastair McDermott discuss how Brad now uses his extensive experience of buying  agencies and creative firms to help owners to

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Transparency Report: Behind the Scenes Numbers!

Bonus Episode! Transparency Report: Behind the Scenes Numbers Normally I do interviews, but today I’m doing a solo recording sharing what I call a transparency update. If you’re open to it, think that it’s good idea to share some numbers from your business. It can be good for accountability, it

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