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Why You Need to Share Your Knowledge

In the context of expertise, building your personal authority is about gaining credibility, trust, and recognition. And once you start building authority, you will start getting more inbound leads, which enables you to command premium fees and work less hours. That’s the end goal. How do we build authority?

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Introducing Authority Clips Daily [Pilot]

Introducing “Authority Clips Daily” In this episode of The Recognized Authority, your host Alastair McDermott shares an unexpected change in plans. He also takes the opportunity to share details on a new service offering: Authority Clips Daily. Recently, Alastair has been sharing 60-second video snippets on a daily basis. You

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How to Plan Your Podcast with Alastair McDermott

In this episode of The Recognized Authority, Alastair McDermott talks about the critical elements that can ensure podcast success. He offers a wealth of wisdom gained through his own experiences. This episode is a special excerpt from Alastair’s audiobook, “33 Ways Not To Screw Up Your Business Podcast”. Alastair explores

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How to Know When You Are Ready to Outsource with Eman Zabi

In this episode of Accelerating Your Authority, your host Alastair McDermott speaks with Copywriting and marketing consultant, Eman Zabi about How to Know When You’re Ready to Outsource. Eman Zabi started her first company, the Scribesmith, at 22. Since then, the Scribesmith has gone on to work with clients like Stanford

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How to Tell Brand Stories with Videos with Usman Sheikh

In this episode of   Accelerating Your Authority, your host Alastair McDermott speaks with CEO, Usman Sheikh about telling brand stories with video. We are a creative agency with a passion for beautiful design backed by solid insights. With our help, our partners define their identities and stand out from the

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Finding Your Life Purpose with Paul Davis

In this episode of Accelerating Your Authority, your host Alastair McDermott speaks with Purpose To Profits Consultant, Paul Davis about Finding your life purpose. Paul Davis is an intuitive personal and business advisor to executives, business owners and professionals to help them discover their true life purpose. Paul Davis’s No. 1

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Creating Your First Digital Product with Rene Morozowich

In this episode of Accelerating Your Authority, your host Alastair McDermott speaks with digital product pro, Rene Morozowich about Creating Your First Digital Product. Rene helps maxed-out service-based entrepreneurs create their first digital product so they can diversify their income, expand their client base and reclaim their time (and sanity) Rene

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Mastering the Art of Consistent Video Content Creation

Are you thinking about creating video content, but feeling hesitant? In this episode of The Recognized Authority, host Alastair McDermott looks at how video can transform your business and personal brand, as well as the importance of video for inbound marketing. Alastair talks about some of the fears and challenges

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The Key to Creating Successful Content with John Lee Dumas

Are you considering starting a podcast or struggling to grow your existing show? In this episode of The Recognized Authority, Alastair McDermott interviews podcasting legend John Lee Dumas of Entrepreneurs on Fire. They discuss the essential factors for standing out in the saturated content landscape and the importance of delivering

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The Hidden Costs of Sticking to Old LinkedIn Habits with Irene Koehler

Discover how to maximize your LinkedIn presence and enhance your personal brand on this episode of The Recognized Authority. Host Alastair McDermott chats with “LinkedIn Whisperer” Irene Koehler as she shares her insights on building authority, visibility, and profitability. They discuss “old LinkedIn habits” you must avoid, how the platform

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How To Crush YouTube with Cyan Cooper

In this three-part mini-series of The Recognized Authority, we’re focusing on the importance of video. We’ll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In

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How to Make Better Content in 2023 with Jake Thomas

In this three-part mini-series of The Recognized Authority, we’re focusing on the importance of video. We’ll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In

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Content Marketing Myths BUSTED!

Amidst all the fantastic content marketing advice, don’t forget that some of it can be harmful for you as an independent consultant. Much of the advice is tailored for big businesses with deep pockets and sizable teams, or B2C companies that cater to a wider, less discerning audience than a

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