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Thinking

My Guinness World Record

I may have a Guinness World Record. I don’t know if they have “Longest Time to Start a Podcast” record, but if they do I have that locked in.  I first started planning a podcast in July 2014, and it pains me to say that it took nearly 7 years

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What action are you taking for 2024?

What action are you taking for 2024? In advisory services our role is to steer our clients with well-informed advice. ➡️ This advice is often rich and crucial. ➡️ But ultimately advice is worthless without action. ➡️ The real value of advice is the action it prompts. Without follow-up action,

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Your 2024 strategy?

We’re in the final run in to the holidays, 2024 is around the corner and at this time of year many of the folks I talk to are thinking about their content & authority strategy for the next 12 months. What do you envision for your business in 2024? Are

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How can we accelerate authority marketing?

Yesterday I wrote about the fact that authority marketing is slow and why you should do it anyway. TL;DR: because just like going to the gym, you WILL see life-changing results if you can trust the process and stick with it for a significant period of time. And I know

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Why is authority marketing slow?

Yesterday I wrote about the three roadblocks in building authority. Let’s dig in a bit more into #1: getting results from authority takes time – measured in months, not years. First of all, let’s look at why is this a roadblock TO building authority, rather than a limitation OF building

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Three roadblocks to establishing authority

I’ve found that there are three main roadblocks to building authority: Getting results takes time. Inbound leads from your authority content is measured in months and years, not days and weeks. Creating content is very time consuming, and experts are typically business leaders with very little spare time. Even if

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Can marketing and sales be… conversations?

If you’re like me, you got into a consulting type business because you love solving complex problems and helping people. You most certainly did NOT get into it so you could do marketing and sales. And yet the marketing and sales part is essential. Someone has to do it. Wouldn’t

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A strategic approach to authority marketing

In my last post, I shared the real business benefits of being recognized as an authority in your field. Let’s talk about how a focused approach to content authority marketing can help you get there. A strategic approach to content marketing means having a clear understanding of content marketing goals

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Does being recognized as an authority actually help your business?

I’ve been writing about how to become recognized as an authority and thought leader. But let’s be realistic: it’s a big commitment of resources, particularly your time*. Is this commitment worthwhile? Let’s look at the business advantages of being recognized as an authority or thought leader: Enhanced Credibility: When you

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Content or Authority Marketing?

An authority platform is a trusted and respected source of information. It is created when an expert is present in a space, publishing educational, expert *content*. “Content” is one of those words that can be problematic. It falls short of conveying its true significance as it is so incredibly bland

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As polarizing as Alan Weiss?

I am not as polarizing as Alan Weiss. “I poke people because people need to be poked if you’re on a plateau, even if you’re happy with that plateau. All plateaus erode because of the laws of entropy. The only way that you’re going to be successful is to continue

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The compounding effect of publishing

I heard someone use the phrase a “marketing asset for life” and that struck me as powerful concept. Your body-of-work is out there, working for you 24/7/365. There’s a compounding effect of consistently adding to your body-of-work. Each new piece of content – be it a blog post, podcast episode,

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When referrals are dangerous

When I researched building authority as a marketing strategy, I surveyed over 1,000 consultants at firms sized 1-200. Referrals are the number one source of leads for independent consultants and firms sized 2-10, 11-50, AND firms sized 51-200. The main reason that consultants rely so heavily on referrals for business

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Important/Not Urgent

What’s the common thread here? Read Exercise Write a book Start a podcast Choose healthy food Spend time with family Catch up with old friends For many these are in the Important/Not Urgent quadrant. They don’t demand immediate attention. They have payoffs far in the future. Often they’re uncomfortable. Put

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The challenge of regular content creation

I wrote about the huge benefit of having a platform where you can invite someone to share your stage. This ability to invite and showcase a guest is a major benefit of podcasting as a component in your overall authority platform, and a super-power for networking. There’s another major benefit

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Share my platform – the best connection request

There’s a massive benefit from creating a podcast that you don’t get with most other platforms: the power of invitation. I speak to a lot of experts and thought leaders about the choices they have when building their authority platform. And I’m very pro-podcasting, for a number of reasons. The

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The risks of relying only on “owned” channels

Yesterday, I highlighted the risks of over-dependence on social media platforms. Now let’s talk about “owned” channels, like your website, your email list, and your podcast. You own these channels yourself, and the major advantage is that you have complete control over these platforms. However, it’s important to understand the

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