I understand folks who aren’t feeling the love for AI. In fact, think if I wasn’t a podcaster I might be quite a bit slower on the uptake with it myself. But because podcasting workflow has so many moving parts – depending on how you approach it – I have
Ever wondered why some people instantly command attention in virtual meetings or podcasts, while others struggle to make an impact? It’s not just about what you say, but how you’re heard. Literally. Today I want to dive into high-quality audio and video, and why it’s non-negotiable for anyone serious about
Understanding your clients’ needs and challenges is non-negotiable. It’s “table-stakes” in business. And it it never hurts to talk with prospective clients. That’s why I recommend having exploratory conversations with prospective clients at every opportunity, asking open-ended questions about the challenges they are facing. You will learn how they perceive
This is my AI policy when it comes to content creation, especially for my books, blog posts, and social posts, and why I think a lot of people are NUTS. I’d love to hear your take. First, for context I’m talking about using tools like ChatGPT, Claude, etc. I’m going
Also Available on Amazon Get it on Kindle Efficient Content Creation How to Consistently Create High-Quality Content in a Busy Schedule No time for content creation? You’re in good company – most business leaders feel that trying to consistently create high-quality, impactful content seems overwhelming, and even impossible to consider,
In the context of expertise, building your personal authority is about gaining credibility, trust, and recognition. And once you start building authority, you will start getting more inbound leads, which enables you to command premium fees and work less hours. That’s the end goal. How do we build authority?
Over the course of well over 100 podcast episodes, I’ve spoken with guests who are unquestionably authorities in their field. That includes the likes of Alan Weiss, Marcus Sheridan, John Lee Dumas, Evelyn Starr, Mark Schaefer, David C. Baker, Ron Baker, Michael Zipursky, Anne Janzer, Jonathan Stark, Geraldine Carter, Louis
Amidst all the fantastic content marketing advice, don’t forget that some of it can be harmful for you as an independent consultant. Much of the advice is tailored for big businesses with deep pockets and sizable teams, or B2C companies that cater to a wider, less discerning audience than a
Creating a Great Video Backdrop Video calls have probably become a cornerstone of your daily routine, whether you are meeting with clients, delivering presentations, or guesting on a podcast to discuss your latest book. And let’s be realistic — appearances matter. What’s behind you when you appear on video impacts
My word of the year is “live”. Yeah, I realise it’s February and I’m a bit late to the party with that whole thing 🙂 You know how some folks take a “duvet day”? Well I did that, except I took the whole month off! That time allowed me to
Over the past few months, I’ve been working on a book about podcasting. It’s part of Networlding Publishing’s “33 Ways” series: 33 Ways Not To Screw Up Your Business Podcast The book is now available in hardcover, paperback and ebook format. Here’s some nice things people have said about it
There are many challenges in building authority, from having a defined, focused niche to time management, to technical & tactical details. The thing I struggle with most is taking imperfect action. I think this is a great way to describe the concept, in major part because I think saying “my
What do recognized authorities do to establish visibility & credibility? As someone very interested in authority building, I look closely at what platforms they’re on, how they show up, and what they talk about – and how to replicate it. There are patterns. ⭐ Publishing credibility establishing content on several
In previous articles I talked about why you should build authority, and I broke down the Journey to Authority into its separate stages. Here I want to talk about what it takes to move from each stage to the next. Practical Action Steps to Build Authority These are the practical action steps
One thing I talk about is the huge value of niching down to a focused specialization. Yet I know most people won’t do it, because it’s terrifying to niche down. I’ve been there. Our brains create all sorts of logical reasons why it’s not a good idea. Fight or flight:
Becoming an authority in your field is not a requirement to have a successful consulting business. In fact, based on my research, I’d estimate that 90%+ of independent consultants choose not to build their authority. You can remain an “invisible expert”, unknown to all but your referral network, and have
In the last article, I talked about why experts like us might want to build authority, and what other options we have. Here’s what I’ve learned about the Journey to Authority over the past few years*. The Journey to Authority The Novice On the road to authority, everyone starts out
Have you ever looked at a leading authority and thought about how they got there? Or maybe you’ve read their best-selling book, listened to their Top 1% podcast, or watched their amazingly edited videos, and felt disheartened, because you feel a long way from being able to do that. Here’s
What is your Owner’s Intent? (I’ll come back to that in a moment.) Speaking of intention, there’s a funny scene in Star Trek TNG where Data walks in on Riker kissing his daughter (yep), and says to him “Commander, what is your intention toward my daughter?” Yeah, you can probably
I was just on Alisa Meredith‘s “Visual Marketing for All” show talking about marketing and growing an expert business. We discussed: ➡️ The difference between a freelancer and a consultant ➡️ How to find your first clients ➡️ Why everyone needs to raise their prices ➡️ How to get out of
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Guide: Building Authority · Guide: Efficient Content Creation