Don’t let an algorithm decide what you read »

Thinking

👑 As polarizing as Alan Weiss?

I am not as polarizing as Alan Weiss. “I poke people because people need to be poked if you’re on a plateau, even if you’re happy with that plateau. All plateaus erode because of the laws of entropy. The only way that you’re going to be successful is to continue

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The compounding effect of publishing

I heard someone use the phrase a “marketing asset for life” and that struck me as powerful concept. Your body-of-work is out there, working for you 24/7/365. There’s a compounding effect of consistently adding to your body-of-work. Each new piece of content – be it a blog post, podcast episode,

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When referrals are dangerous

When I researched building authority as a marketing strategy, I surveyed over 1,000 consultants at firms sized 1-200. Referrals are the number one source of leads for independent consultants and firms sized 2-10, 11-50, AND firms sized 51-200. The main reason that consultants rely so heavily on referrals for business

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Important/Not Urgent

What’s the common thread here? Read Exercise Write a book Start a podcast Choose healthy food Spend time with family Catch up with old friends For many these are in the Important/Not Urgent quadrant. They don’t demand immediate attention. They have payoffs far in the future. Often they’re uncomfortable. Put

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The challenge of regular content creation

I wrote about the huge benefit of having a platform where you can invite someone to share your stage. This ability to invite and showcase a guest is a major benefit of podcasting as a component in your overall authority platform, and a super-power for networking. There’s another major benefit

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Share my platform – the best connection request

There’s a massive benefit from creating a podcast that you don’t get with most other platforms: the power of invitation. I speak to a lot of experts and thought leaders about the choices they have when building their authority platform. And I’m very pro-podcasting, for a number of reasons. The

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The risks of relying only on “owned” channels

Yesterday, I highlighted the risks of over-dependence on social media platforms. Now let’s talk about “owned” channels, like your website, your email list, and your podcast. You own these channels yourself, and the major advantage is that you have complete control over these platforms. However, it’s important to understand the

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The dangers of over-relying on social platforms

Yesterday, I wrote about an authority platform as a container for your authority-building content, your body-of-work. One major consideration when thinking about what components (or “sub-platforms” or “channels”) to use within your authority platform is ownership. When you build a profile on a social media platform, like LinkedIn, Facebook, or

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A container for your body-of-work

I think of an authority platform as a high-level container that an individual authority uses to share knowledge by publishing expert content. It’s a container for your “body-of-work”. It can include one or more components which are sometimes referred to individually as platforms. We tend to use the word “platform”

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What is the minimum viable authority platform?

There are many options you can choose as a platform to build your authority. Here’s what I consider to be the “minimum viable authority platform”. A reminder: an authority platform is a trusted and respected source of information that is created when an expert is present in a space, publishing,

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Authority platforms

An authority platform is a trusted and respected source of information. It’s created when an expert is present in a space, publishing, educating, and being a source of knowledge. Marcus Sheridan answered customer questions on his website, massively growing his business to dominate his industry. David C. Baker, alongside his

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How to Hire a Virtual Assistant

Do you find yourself constantly working late nights and weekends trying to juggle a million different tasks for your business? As a solopreneur, it’s tough trying to do everything yourself. Most of my clients are independent consultants and experts. They are single-person businesses, and many of them don’t want to

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How You Can Use AI to Help You Write

Is AI generating crud like this when you use it? “Ready to unlock the clandestine power of AI and delve into a realm of endless possibilities? In the modern digital landscape, staying ahead is the new normal, unlock the secrets of…” Wow. I hope you didn’t get any of that

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Why AI Skeptics Should Give It a Try

I understand folks who aren’t feeling the love for AI. In fact, think if I wasn’t a podcaster I might be quite a bit slower on the uptake with it myself. But because podcasting workflow has so many moving parts – depending on how you approach it – I have

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How to Choose the Right Mic [Popular Microphones Reviewed]

Ever wondered why some people instantly command attention in virtual meetings or podcasts, while others struggle to make an impact? It’s not just about what you say, but how you’re heard. Literally. Today I want to dive into high-quality audio and video, and why it’s non-negotiable for anyone serious about

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Using Socratic Questioning to Understand Your Clients

Understanding your clients’ needs and challenges is non-negotiable. It’s “table-stakes” in business. And it it never hurts to talk with prospective clients. That’s why I recommend having exploratory conversations with prospective clients at every opportunity, asking open-ended questions about the challenges they are facing. You will learn how they perceive

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AI Policy

This is my AI usage policy when it comes to content creation, especially for my books, blog posts, and social posts, and why I think a lot of people are NUTS. First, for context I’m talking about using large language model tools like ChatGPT, Claude, Bard and Bing. I’m going

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How to Create Content When You’re Too Busy

Also Available on Amazon Get it on Kindle Efficient Content Creation How to Consistently Create High-Quality Content in a Busy Schedule No time for content creation? You’re in good company – most business leaders feel that trying to consistently create high-quality, impactful content seems overwhelming, and even impossible to consider,

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