An authority platform is a trusted and respected source of information. It is created when an expert is present in a space, publishing educational, expert *content*.

“Content” is one of those words that can be problematic.

It falls short of conveying its true significance as it is so incredibly bland and generic.

I think that brings its own kind of danger: there’s a risk inherent in this oversimplification, that leads to an undervaluing the crucial impact and importance of content in a business context.

As someone deeply engaged in “content marketing” I view it as a crucial tool for establishing authority and connecting with your audience.

I believe in creating content that resonates with the needs and challenges of your target audience, providing value, showcasing your expertise, and in doing so, building trust and authority.

That’s why quite often I refer to it as “authority marketing” instead. That word brings more gravitas and talks about the goal rather than the thing itself.

Is this just semantics? Are you bought in to the value of content marketing or authority marketing? I’d love to hear your thoughts.

– Alastair.

P.S. I just opened a few spots for the pilot of my enhanced Authority Accelerator program, starting early January. If you’re an expert in your field and you have a high-ticket, transformative, impactful offer AND you have a commitment to integrity, i.e. you are the kind of expert who always puts your clients best interests before your own, this program might be a perfect fit for you.

Authority Accelerator is all about creating an authority-building and lead generation platform that will attract a consistent flow of high quality leads. There are only 2 spots left, significantly discounted for feedback and case studies. Your commitment is around an hour a week for the first 60 days. Interested? Hit reply to learn more. Act fast, doors close soon!