Ever wondered why some people instantly command attention in virtual meetings or podcasts, while others struggle to make an impact?

It’s not just about what you say, but how you’re heard.


Today I want to dive into high-quality audio and video, and why it’s non-negotiable for anyone serious about building authority.

First, I want to kick things off by talking about Professor Schwarz’s eye-opening study that reveals how poor audio and video can actually make you seem less likeable, less intelligent, and your work  seem less important.


Popular Microphone Tested

Then we get hands-on.

In the video, to show you exactly what difference a good mic can make, I test four different mics:

  1. Logitech C920 webcam mic,
  2. Logitech H390 headset mic,
  3. ATR2100 USB mic,
  4. and the high-end Shure SM7B – a $500 mic that requires another $200-400 in supporting equipment.

Whether you’re just starting out or looking to upgrade, I’ve got you covered.

I’ll even share some quick tips on how to get the most out of your microphone, talking about positioning and how to address the microphone.

If you’re committed to building authority, you can’t afford to ignore your audio quality.

So, are you going to upgrade your setup? Here are some resources to help:

  1. Free book: “How to Sound & Look Good on Zoom & Podcasts”
  2. Free Podcast Equipment List to help you figure the right option for you.
  3. Free Online Microphone Check

I’d love to hear if you take action. Let me know your thoughts and questions on LinkedIn!