If you’re like me, you got into a consulting type business because you love solving complex problems and helping people.
You most certainly did NOT get into it so you could do marketing and sales.
And yet the marketing and sales part is essential. Someone has to do it.
Wouldn’t it be great if your marketing and sales was just having natural conversations?
No cold calls, horrible pitches, or spammy posts. Just genuine conversations in a relaxed environment.
Is this fantastical nonsense? Or actually possible?
This sounds “too good to be true” for all of us who hate old-school marketing tactics that feel fake or “salesy”.
Have you been in a situation where you need to attract new business, and the typical go-to tactics feel unnatural and uncomfortable?
- Cold outreach or cold calls to prospective clients that feels intrusive and pushy (because it is)
- Getting on discovery calls and trying to “sell yourself”
- Writing LinkedIn posts and hoping the algorithm will deign to show it to the right person at the right time
But I do think it’s possible to make this a reality.
In fact, today I had a conversation* with a client after we finished our first call that helps me stay this with great confidence:
It IS possible to have marketing and sales that is just having natural conversations.
So if you cringe at the thought of doing traditional promotion – and wish attracting ideal clients could have a lot less friction and “icky-ness” my new programme might just be for you!
Hit reply and I’d be happy to chat with you to see if it’s a good fit. No hard sales pitch involved. (Because that would be totally contrary to my philosophy)
I’ll also continue to share my thoughts and advice on all of this with you here on this email list. Stick around!
P. S. You can hear Sam speaking with me about this in the next episode of The Recognized Authority (after 6:01am Monday morning)!
P.P.S. I am most definitely not a natural-born salesperson. In fact I’m the furthest thing from it. But I do understand it deeply – thanks in major part to all the experts who have agreed to come on and share time with me on the podcast.