I’ve found that there are three main roadblocks to building authority:
- Getting results takes time. Inbound leads from your authority content is measured in months and years, not days and weeks.
- Creating content is very time consuming, and experts are typically business leaders with very little spare time.
- Even if and when you do commit to creating content, it’s hard to know what’s the right kind of content to create and what topics to address.
When we combine all of those things, it feels like we’re trudging uphill.
In Episode 150 of The Recognized Authority, I share my step-by-step methodology to bypass ALL three of those roadblocks, so that you can create authority content, have a clear authority content strategy, and build relationships with your ideal clients, all at the same time.
To give you a preview: the key tool in the toolbox is the mighty interview, and in this episode I outline exactly how I use them with my clients to overcome each one of the obstacles above. I also share what I think to be the single most important mistake you can make if you’re implementing this by yourself, so make sure you take heed of that one!
I also feature a short interview with Authority Accelerator client Sam Glynn, who shares his thoughts and insights recorded after our very first call working together.
If you want to learn exactly how I help experts rapidly establish themselves as The Recognized Authority, make sure to listen to this episode. You’ll walk away with actionable strategies to apply in growing your own visibility and revenue.
P.S. I just opened a few spots for the pilot of my enhanced Authority Accelerator program, starting early January. If you’re an expert in your field and you have a high-ticket, transformative, impactful offer AND you have a commitment to integrity, i.e. you are the kind of expert who always puts your clients best interests before your own, this program might be a perfect fit for you.
Authority Accelerator is all about creating an authority-building and lead generation platform that will attract a consistent flow of high quality leads. There is only one (1) spot left, significantly discounted for feedback and case studies. Your commitment is around an hour a week for the first 60 days. Interested? Hit reply to learn more. Act fast, doors close soon!