What’s the common thread here?
Read
Exercise
Write a book
Start a podcast
Choose healthy food
Spend time with family
Catch up with old friends
For many these are in the Important/Not Urgent quadrant.
They don’t demand immediate attention.
They have payoffs far in the future.
Often they’re uncomfortable.
Put off until another day.
Client work is priority.
I’m 100% with you on this.
I was speaking with a thought-partner recently, and they said something like “It’s hard to focus on work that isn’t directly paid”.
I 100% agree. Cash is king.
No matter the scenario, first take care of cash-flow. Take care of your Maslow hierarchy
Once you’ve made a bit of breathing room on that, then look a little further down the road past the current circumstances and consider your Important/Not Urgent activities.
The ones that will always get kicked down the road.
Should you do something with longer time horizons, like start a podcast or write a book? Start a blog or email list?
If you choose NOT to do it, that’s okay!
But make it a conscious choice.
– Alastair.
P.S. I just opened a few spots for the pilot of my enhanced Authority Accelerator program, starting early January. If you’re an expert in your field and you have a high-ticket, transformative, impactful offer AND you have a commitment to integrity, i.e. you are the kind of expert who always puts your clients best interests before your own, this program might be a perfect fit for you.
Authority Accelerator is all about creating an authority-building and lead generation platform that will attract a consistent flow of high quality leads. There are only 2 spots left, significantly discounted for feedback and case studies. Your commitment is around an hour a week for the first 60 days. Interested? Hit reply to learn more. Act fast, doors close soon!
