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The Recognized Authority Podcast Cover
Publishes Weekly on
Monday Mornings

“Anyone interested in authority needs to add this to their podcast playlist right now”

Rochelle Moulton 
Author of The Authority Code

The podcast that helps experts & consultants to rapidly build authority so that you can command premium fees, cherry-pick the best projects, get off the gilded-hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!

Available on All Major Podcast Platforms

Episodes

Episode 89

What is Authority Labs?

The next iteration of the Authority Labs mastermind group is starting next Tues 27th Sept 2022. Authority Labs is a high-touch group program aimed at helping experts & consultants – like you! – to build authority rapidly. In this episode, I interview Rene Morozowich, one of the original members of the group. I asked her […]
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EPISODE 88

How to Create Bingeworthy Content with Tracy Hazzard

As consumers, we love to binge on content. Netflix discovered this a few years ago and started releasing entire seasons of TV shows in one go. Podcasters know this because we get messages from listeners saying things like “Hey, I found your show at the weekend and just listened to 35 episodes”. (It’s astonishing, but […]
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EPISODE 87

How to Repurpose & Distribute Your Content with Justin Simon

Creating & publishing content is time consuming. And yet it’s an essential step in building authority. But if our target audience never sees our content, all that time and effort goes to waste. How can we ensure our audience sees our content? In this episode, Justin Simon and Alastair McDermott discuss content transformation, why & […]
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Episode 86

Aligning Values and Business with Jeff Large

Values are what we stand for, the principles or philosophy we live by. But for many businesses, their values don’t mean a whole lot. In this episode, Jeff Large and Alastair McDermott get into the weeds on business values, discussing why they’re important, how they can help you build a good foundation for success, and […]
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EPISODE 85

Creating a Signature Talk with Carol Cox

If you’re like most consultants & experts, you can spend significant amounts of time creating new presentations, editing slides and documents. Yet often your hard work goes to waste when you decide not to use them. There is a better way. In this episode, Carol Cox and Alastair McDermott discuss why you should create a […]
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EPISODE 84

Creating a Category of One with Louise Courville

It can be exhausting to be a self-employed consultant. Often you’re working more hours than you did when you worked your last corporate job. You are hustling to complete client work, fill your sales pipeline, and create content that meaningfully differentiates you from your competition. In this episode, Louise Courville and Alastair McDermott discuss what […]
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EPISODE 83

[Coaching] Podcasting & Social Media with Judson Rollins

Publishing is a crucial part of building authority, and there are myriad formats and platforms to choose from, including social networks, podcasts, and email. Today’s on-air coaching call features Judson Rollins, a pricing consultant who helps cargo transport providers increase their margins & grow their bottom line. Judson and Alastair McDermott discuss how he can […]
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EPISODE 82

Business Innovation with Monique Mills

One of the best parts of running your own expertise-based business is that you get to choose the business model & strategy that you use. But with so many options available it can be hard to figure out the best way for you. In this episode, Monique Mills and Alastair McDermott discuss how to start […]
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Episode 81

How to Differentiate Your Consulting Services with Austin L. Church

The consulting marketplace is very crowded. Standing out from the crowd is essential if you want to avoid being lumped in with other providers, being seen as a commodity. But how can you differentiate when you are offering similar services? In this episode, Austin L. Church and Alastair McDermott discuss how to position & package […]
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EPISODE 80

Radical Authenticity with Gill Moakes

What does it mean to be radically authentic? In this episode, Gill Moakes and Alastair McDermott discuss how radical authenticity can help you stand out in business, how to figure out the captivating part of who you are, and how to share that with others. They also discuss how to be intentional about what you […]
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Episode 79

Creating Demand with Chris Walker

Demand generation is the new buzzword in marketing, challenging the status quo. But is demand generation really different, and is it superior to lead generation? In this episode, Chris Walker and Alastair McDermott discuss why demand generation is important, how it is fundamentally different from other approaches to marketing, and how you can implement demand […]
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Episode 78

Get Noticed Through Effective Communication with Jim James

Creating and publishing content is essential to getting visibility and building authority. But content creation can be hugely time consuming, from writing initial outlines and drafts to actually writing long form content, or recording, re-recording and editing! Is there a way to work smarter, not harder? In this episode, Jaclyn Schiff and Alastair McDermott discuss […]
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EPISODE 77

Content Creation: Work Smarter Not Harder with Jaclyn Schiff

Creating and publishing content is essential to getting visibility and building authority. But content creation can be hugely time consuming, from writing initial outlines and drafts to actually writing long form content, or recording, re-recording and editing! Is there a way to work smarter, not harder? In this episode, Jaclyn Schiff and Alastair McDermott discuss […]
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Developing Your Point of View

Point of view is something that can distinguish you from the crowd. It’s important, perhaps even essential, in building your authority and personal brand. It’s also one of those concepts in marketing that is frustratingly hard to define: it seems to incorporate perspective, tone, voice, positioning, branding, and – above all – opinions. Regardless of […]
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EPISODE 75

How to Grow a Newsletter with Dylan Redekop

If you’ve done any research on marketing your consulting business, you’ll almost certainly have come across the advice to start an email newsletter or list. It’s a relationship with your audience that you own directly, without the interposition of a third party platform. You’ll often hear the phrase “don’t build on rented ground” in relation […]
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EPISODE 74

Performing at the Highest Level with Joe Jacobi

In this episode, I speak with Olympic gold medalist Joe Jacobi about performance in sport and business. This conversation takes a slightly different road from other episodes, as we talk about the relationship between success and identity, why energy is crucial for performance & capacity, and the importance of connecting with nature. We also go […]
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EPISODE 73

Building Authority with Podcasting with Megan Dougherty

Creating and publishing content is a cornerstone of the authority building process. Audio podcasts are one of the options we have to do just that, and there are many choices we can make around podcasting that will impact on how much it helps us build authority. In this episode, Megan Dougherty and Alastair McDermott discuss […]
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EPISODE 72

Stress-free Consulting Proposals with Reuben Swartz

Proposals are an essential part of winning business, but writing a consulting proposal is often a hugely time-consuming and frustrating process. In this episode, Reuben Swartz and Alastair McDermott discuss how to create a stress-free consulting proposal, what elements are essential in the proposal document, and why presenting the proposal is such an important part […]
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EPISODE 71

Write a Book in 30 Days with Steve Gordon

Books have long been associated with authority and thought leadership. “He wrote the book on it”, “She wrote the book on it” – that’s how we describe a true expert in a field. “Consultant, author and speaker” is the byline for many thought leaders, and even the word “author” is the major part of authority. […]
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70

Bonus Episode: Becoming a Recognized Authority

Bonus Episode: Becoming a Recognized Authority – Alastair McDermott with Tamara Howard To celebrate reaching 70 episodes, I have a special bonus episode for you! I was recently on Tamara Howard’s podcast The Better Way to Strategic Marketing where we had a conversation about authority and specialization. Tamara is a super interviewer, and she has graciously […]
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About the podcast

The Recognized Authority is the podcast that helps experts & consultants to rapidly build authority so that you can command premium fees, cherry-pick the best projects, get off the gilded-hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!

This podcast features interviews with successful consultants – in any field – who are willing to share the ups and downs of their story to inspire and educate our listeners.

We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.

We’ll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms.

Alastair McDermott

Podcast Host & Marketing Consultant

Meet the host

I created the The Recognized Authority podcast to help experts & consultants to rapidly build authority so that you can command premium fees, cherry-pick the best projects, get off the gilded-hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!

I’m a former software engineer who has converted to “The Dark Side” becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I’ve been hooked on websites ever since.

I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history – that was a wild ride!

Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called “33 Ways Not to Screw Up Your Business Podcast”.

If you’re reading this, I’d love to connect with you on the socials – please add me on your social network of choice.

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Our guest schedule for The Recognized Authority is full. 

We are actively seeking guests for our new podcast Accelerating Your Authority. 

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Alastair McDermott

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