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“Anyone interested in authority needs to add this to their podcast playlist right now”

Rochelle Moulton
Author of The Authority Code

“Thank you, Alastair! So very grateful to be your guest! What a fun interview... you're a fantastic host!”

Bob Burg
Author of The Go-Giver

The podcast that helps experts & consultants to rapidly build authority so that you can command premium fees, cherry-pick the best projects, get off the gilded-hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!

Available on All Major Podcast Platforms

Episodes

EPISODE 128

How to Elevate Your Brand with Bite-Sized Video

In a world where social media is king, creating great content that represents your brand and that actually brings in leads feels like an uphill battle. Time constraints, unclear messaging, and the constant pressure to create new content and stand out leads to confusion and frustration. But what if there was an easier way? In […]

Episode 127

The Art of Long-term Content Strategy with Dan Holt

Ever felt the tug-of-war between short-term gains and long-term goals in your marketing? In this episode of The Recognized Authority your host Alastair McDermott chats with the Dan Holt about the essentials of content strategy. Highlights include: 🎯 Strategic Foundations: Why a clear brand strategy is non-negotiable before any channel activity ⚖️ The Delicate Balance: […]

EPISODE 126

How I Produce Quality Content in Just 2-4 Hours a Week

In this week’s episode of The Recognized Authority, I share how I create high-quality content in just 2-4 hours of my time per week. My focus is on producing quality content that resonates with my target audience on social media. I dedicate time blocks for content creation and leverage strategies like repurposing, delegation, automation, and […]

EPISODE 125

How to Create Effective Thought Leadership Content with Florian Heinrichs

Are you struggling to make an impact with your content? Do you feel like you’re stuck at the starting blocks? There is an intricate blend of art and science behind effective content creation. In this episode of The Recognized Authority, host Alastair McDermott speaks with Florian Heinrichs about the significance of content generation for consultants […]

EPISODE 124

How to Nail Marketing the Simple Way with Camille Moore

Discover how to do simple but effective marketing on this episode of The Recognized Authority Podcast with our guest, Camille Moore. Camille and Alastair discuss the fundamental principles of marketing, understanding your audience, creating a persistent presence, and providing educational content, all wrapped in an authentic persona. They discuss the importance of microscripts, storytelling, and […]

EPISODE 123

Mastering Your Mindset: How to Survive Extreme Challenges with Damian Browne

In the often lonely journey of running a business, mastering your mindset and self-talk is critical. In this episode of The Recognized Authority we explore this connection between mindset, self-talk, and success in challenging circumstances with extreme adventurer and former professional rugby player Damian Browne. Host Alastair McDermott and Damian discuss the transition from professional […]

EPISODE 122

Craft a Compelling Podcast That Hooks Your Audience (and Makes You Money) [Coaching Session]

Discover the secrets to planning and launching a compelling podcast or livestream show in this enlightening episode of The Recognized Authority. Host Alastair McDermott, a business coach and marketing strategist, invites back Nina Froriep, video marketing expert and founder of Clockwise Productions. Nina shares her goals for starting a new podcast or livestream show – […]

Episode 121

Maximizing Revenue with Expert Video and Podcast Content with Sheryl Plouffe

Can experts monetize content? Can they do it when they don’t have a large audience? In this episode of The Recognized Authority, Alastair speaks with Sheryl Plouffe, host of the Cash in On Camera podcast, and founder of Scalable Business Accelerator. They discuss realistic and effective approaches to monetize content through strategic relationships, turning them […]

EPISODE 120

Six Essential Steps to Drive Sales and Leads with Louise McDonnell

In this episode of The Recognized Authority, Alastair McDermott chats with award-winning social media trainer and strategist, Louise McDonnell. Louise outlines a six-step strategy to enhance sales and lead generation, giving us an actionable roadmap to success. Alastair and Louise also discuss the importance of planning, website and social media optimization, captivating content creation, audience […]

EPISODE 119

How to Get High-Ticket B2B Consulting Clients Using LinkedIn with Kathleen Celmins

In this episode of The Recognized Authority, Alastair McDermott chats with Kathleen Celmins about LinkedIn outreach, and why experts often don’t get paid a premium. Kathleen shares her strategy for LinkedIn outreach and gives a walkthrough detailing specifically how she does it. You’ll also learn why experts often struggle to receive fair compensation and Kathleen […]

EPISODE 118

How to Achieve Flow State and Master Productivity with Alistair McBride

What does “flow” mean, and does it really improve productivity? Alastair McDermott and Alistair McBride discuss flow state and deep work in episode 118 of The Recognized Authority. They discuss practical tips for optimizing your morning routine and tackling high-value tasks for maximum impact. Explore the cost of context switching and the importance of uninterrupted […]

EPISODE 117

Introducing Authority Accelerator

Introducing “Authority Accelerator” In this episode of The Recognized Authority, your host Alastair McDermott shares an unexpected change in plans. He also takes the opportunity to share details on a new service offering: Authority Accelerator. Recently, Alastair has been sharing 60-second video snippets on a daily basis. You may have seen these short vertical videos, […]

EPISODE 116

How to Plan Your Podcast with Alastair McDermott

In this episode of The Recognized Authority, Alastair McDermott talks about the critical elements that can ensure podcast success. He offers a wealth of wisdom gained through his own experiences. This episode is a special excerpt from Alastair’s audiobook, “33 Ways Not To Screw Up Your Business Podcast”. Alastair explores the vital aspects of planning […]

EPISODE 115

Increasing Productivity and Wealth Through Integrity with Anmol Singh

In this episode of The Recognized Authority, Alastair McDermott speaks with Trader/Investor & Author, Anmol Singh about Increasing Productivity and Wealth Through Integrity.

Episode 114

Mastering the Art of Consistent Video Content Creation

Are you thinking about creating video content, but feeling hesitant? In this episode of The Recognized Authority, host Alastair McDermott looks at how video can transform your business and personal brand, as well as the importance of video for inbound marketing. Alastair talks about some of the fears and challenges that can cause friction for […]

EPISODE 113

The Key to Creating Successful Content with John Lee Dumas

Are you considering starting a podcast or struggling to grow your existing show? In this episode of The Recognized Authority, Alastair McDermott interviews podcasting legend John Lee Dumas of Entrepreneurs on Fire. They discuss the essential factors for standing out in the saturated content landscape and the importance of delivering real value to your audience. […]

EPISODE 112

The Hidden Costs of Sticking to Old LinkedIn Habits with Irene Koehler

Discover how to maximize your LinkedIn presence and enhance your personal brand on this episode of The Recognized Authority. Host Alastair McDermott chats with “LinkedIn Whisperer” Irene Koehler as she shares her insights on building authority, visibility, and profitability. They discuss “old LinkedIn habits” you must avoid, how the platform has evolved beyond its job-hunting […]

EPISODE 111

How to Build Trust & Attract Your Dream Clients Through Video with Alex Sheridan

In this three-part mini-series of The Recognized Authority, we’re focusing on the importance of video. We look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In part three of the series, […]

EPISODE 110

How To Crush YouTube with Cyan Cooper

In this three-part mini-series of The Recognized Authority, we’re focusing on the importance of video. We’ll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In part two of the series, […]

EPISODE 109

How to Make Better Content in 2023 with Jake Thomas

About the podcast

The Recognized Authority is the podcast that helps experts & consultants to rapidly build authority so that you can command premium fees, cherry-pick the best projects, get off the gilded-hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!

This podcast features interviews with successful consultants – in any field – who are willing to share the ups and downs of their story to inspire and educate our listeners.

We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.

We’ll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms.

Meet the host

I created the The Recognized Authority podcast to help experts & consultants to rapidly build authority so that you can command premium fees, cherry-pick the best projects, get off the gilded-hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!

I’m a former software engineer who has converted to “The Dark Side” becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I’ve been hooked on websites ever since.

I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history – that was a wild ride!

Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called “33 Ways Not to Screw Up Your Business Podcast”.

If you’re reading this, I’d love to connect with you on the socials – please add me on your social network of choice.

Apply to be a guest

Our guest schedule for The Recognized Authority is full.

We are actively seeking guests for our new podcast Accelerating Your Authority.

Let's work together!

If you’d like support on your journey to authority, I’d love to help. Learn more about Strategic Coaching & Authority Accelerator.

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