In my last post, I shared the real business benefits of being recognized as an authority in your field. Let’s talk about how a focused approach to content authority marketing can help you get there.
A strategic approach to content marketing means having a clear understanding of content marketing goals from lead generation to audience growth, or positioning yourself as a recognized authority or thought leader.
It’s essential to know who specifically you’re speaking to, tailoring your content to address their specific problems and interests.
In major part, being able to tailor your content comes from conversations with your clients, prospective clients, and peers, perhaps doing small-scale research, and some of it even comes from longevity in a marketplace if it’s niche enough.
I believe in making content creation efficient. Using methods like video, repurposing content, and batching tasks can hugely increase your content production. The goal is to work smarter, not harder so every piece of content you create serves multiple purposes and reaches the broadest audience.
Most importantly, I think it’s crucial to start even when you don’t feel ready. Perfectionism IS procrastination.
It’s better to produce consistent, good content than to wait for the elusive ‘perfect’ piece. Over time, your content will naturally improve, and you’ll establish a solid presence in your field.
Have you started taking steps towards establishing yourself as an authority in your field? Hit reply, I’d love to hear about what you’re doing.
– Alastair.
P.S. I just opened a few spots for the pilot of my enhanced Authority Accelerator program, starting early January. If you’re an expert in your field and you have a high-ticket, transformative, impactful offer AND you have a commitment to integrity, i.e. you are the kind of expert who always puts your clients best interests before your own, this program might be a perfect fit for you.
Authority Accelerator is all about creating an authority-building and lead generation platform that will attract a consistent flow of high quality leads. There are only 2 spots left, significantly discounted for feedback and case studies. Your commitment is around an hour a week for the first 60 days. Interested? Hit reply to learn more. Act fast, doors close soon!
