What do recognized authorities do to establish visibility & credibility? As someone very interested in authority building, I look closely at what platforms they’re on, how they show up, and what they talk about – and how to replicate it. There are patterns. ⭐ Publishing credibility establishing content on several
In previous articles I talked about why you should build authority, and I broke down the Journey to Authority into its separate stages. Here I want to talk about what it takes to move from each stage to the next. Practical Action Steps to Build Authority These are the practical action steps
One thing I talk about is the huge value of niching down to a focused specialization. Yet I know most people won’t do it, because it’s terrifying to niche down. I’ve been there. Our brains create all sorts of logical reasons why it’s not a good idea. Fight or flight:
Becoming an authority in your field is not a requirement to have a successful consulting business. In fact, based on my research, I’d estimate that 90%+ of independent consultants choose not to build their authority. You can remain an “invisible expert”, unknown to all but your referral network, and have
In the last article, I talked about why experts like us might want to build authority, and what other options we have. Here’s what I’ve learned about the Journey to Authority over the past few years*. The Journey to Authority The Novice On the road to authority, everyone starts out
Have you ever looked at a leading authority and thought about how they got there? Or maybe you’ve read their best-selling book, listened to their Top 1% podcast, or watched their amazingly edited videos, and felt disheartened, because you feel a long way from being able to do that. Here’s
What is your Owner’s Intent? (I’ll come back to that in a moment.) Speaking of intention, there’s a funny scene in Star Trek TNG where Data walks in on Riker kissing his daughter (yep), and says to him “Commander, what is your intention toward my daughter?” Yeah, you can probably
I was just on Alisa Meredith‘s “Visual Marketing for All” show talking about marketing and growing an expert business. We discussed: ➡️ The difference between a freelancer and a consultant ➡️ How to find your first clients ➡️ Why everyone needs to raise their prices ➡️ How to get out of
Last month, I invited Brad Farris on The Recognized Authority podcast and we had a fantastic conversation about how consulting businesses grow and scale. This is not just about how to grow a business, it’s about how to grow one that is better. By better I mean that it’s more
It’s not just your imagination – selling consulting services is more difficult than selling other products and services. Here’s why that’s the case – and some suggestions for what you can do about it. I touch on these issues in this video on how to sell custom consulting services –
The main reason that consultants rely so heavily on referrals for business development is because there is a requirement for trust. The client needs to trust the consultant because the project will often be expensive and high-risk. Referrals do a great job of passing trust because it’s a personal recommendation.
“I would be terrified if my sales depended on referrals” – Philip Morgan In the consulting and professional services space, the vast, vast majority of business is generated through referrals – that is word of mouth recommendations. In my research project, referrals and networking were the number one source
TL;DR summary: Every weekday for November I’ll be doing a live stream at 3pm Dublin/London, 10am Eastern, 7am Pacific Topics related to B2B marketing, lead generation, websites and inbound marketing for consultants. You can vote for topics. See bottom for links. Yes, this terrifies me. But I need to do
One thing I wanted to achieve with my research project was to identify the best way to do lead generation for consultants. I looked at the different lead generation strategies and channels that could be used to acquire new business. Selling in the professional services space is very different from
In order to have the best chance of winning prospective clients or even just getting another social media follower, it’s crucial that your message is very clear. Your call to action is a few simple words that can make or break the process. A call to action is a clear
“These are strange times.” – I’ve heard this said quite a few times today, and it sure feels appropriate. I’m taking a few minutes here to share some thoughts on dealing with the business impact of this ongoing situation. I think a lot of people have been in firefighting mode,
How do consulting firms find new clients? How should they find new clients? These are crucial questions at the best of times, and even moreso in the economic downturn that we’re likely to experience due to COVID-19. I sought to answer these questions, and more, by surveying over 1,000 consultants.
Now that you’ve got some educational or thought-leadership type content planned, the next step is to get it in front of your target audience. Have a Profile Everywhere I recommend that you have a business profile on all of the major networks that looks professional and contains your positioning statement
How do you position yourself as a thought leader and authority? Content Marketing One approach is to demonstrate your knowledge and expertise by creating “content”. I’m sure you’ve heard about content marketing. I love the idea, but I’m not so crazy about the name “content marketing”. It feels very generic, and
In my last article, I wrote about why your website sucks and your web designer hates you: https://marketingforconsultants.com/why-your-website-sucks/ On LinkedIn, Philip asked me: If I’m my own web designer, does this still apply? 😉 Yes. Yes, it does! Why Is It so Difficult to Self-build an Effective Website? Apart from
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