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Thinking

Share my platform – the best connection request

There’s a massive benefit from creating a podcast that you don’t get with most other platforms: the power of invitation. I speak to a lot of experts and thought leaders about the choices they have when building their authority platform. And I’m very pro-podcasting, for a number of reasons. The

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The risks of relying only on “owned” channels

Yesterday, I highlighted the risks of over-dependence on social media platforms. Now let’s talk about “owned” channels, like your website, your email list, and your podcast. You own these channels yourself, and the major advantage is that you have complete control over these platforms. However, it’s important to understand the

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The dangers of over-relying on social platforms

Yesterday, I wrote about an authority platform as a container for your authority-building content, your body-of-work. One major consideration when thinking about what components (or “sub-platforms” or “channels”) to use within your authority platform is ownership. When you build a profile on a social media platform, like LinkedIn, Facebook, or

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A container for your body-of-work

I think of an authority platform as a high-level container that an individual authority uses to share knowledge by publishing expert content. It’s a container for your “body-of-work”. It can include one or more components which are sometimes referred to individually as platforms. We tend to use the word “platform”

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What is the minimum viable authority platform?

There are many options you can choose as a platform to build your authority. Here’s what I consider to be the “minimum viable authority platform”. A reminder: an authority platform is a trusted and respected source of information that is created when an expert is present in a space, publishing,

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Authority platforms

An authority platform is a trusted and respected source of information. It’s created when an expert is present in a space, publishing, educating, and being a source of knowledge. Marcus Sheridan answered customer questions on his website, massively growing his business to dominate his industry. David C. Baker, alongside his

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How to Hire a Virtual Assistant

Do you find yourself constantly working late nights and weekends trying to juggle a million different tasks for your business? As a solopreneur, it’s tough trying to do everything yourself. Most of my clients are independent consultants and experts. They are single-person businesses, and many of them don’t want to

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How You Can Use AI to Help You Write

Is AI generating crud like this when you use it? “Ready to unlock the clandestine power of AI and delve into a realm of endless possibilities? In the modern digital landscape, staying ahead is the new normal, unlock the secrets of…” Wow. I hope you didn’t get any of that

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Why AI Skeptics Should Give It a Try

I understand folks who aren’t feeling the love for AI. In fact, think if I wasn’t a podcaster I might be quite a bit slower on the uptake with it myself. But because podcasting workflow has so many moving parts – depending on how you approach it – I have

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How to Choose the Right Mic [Popular Microphones Reviewed]

Ever wondered why some people instantly command attention in virtual meetings or podcasts, while others struggle to make an impact? It’s not just about what you say, but how you’re heard. Literally. Today I want to dive into high-quality audio and video, and why it’s non-negotiable for anyone serious about

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Using Socratic Questioning to Understand Your Clients

Understanding your clients’ needs and challenges is non-negotiable. It’s “table-stakes” in business. And it it never hurts to talk with prospective clients. That’s why I recommend having exploratory conversations with prospective clients at every opportunity, asking open-ended questions about the challenges they are facing. You will learn how they perceive

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AI Policy

This is my AI usage policy when it comes to content creation, especially for my books, blog posts, and social posts, and why I think a lot of people are NUTS. First, for context I’m talking about using large language model tools like ChatGPT, Claude, Bard and Bing. I’m going

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How to Create Content When You’re Too Busy

Also Available on Amazon Get it on Kindle Efficient Content Creation How to Consistently Create High-Quality Content in a Busy Schedule No time for content creation? You’re in good company – most business leaders feel that trying to consistently create high-quality, impactful content seems overwhelming, and even impossible to consider,

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Why You Need to Share Your Knowledge

In the context of expertise, building your personal authority is about gaining credibility, trust, and recognition. And once you start building authority, you will start getting more inbound leads, which enables you to command premium fees and work less hours. That’s the end goal. How do we build authority?

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Content Marketing Myths BUSTED!

Amidst all the fantastic content marketing advice, don’t forget that some of it can be harmful for you as an independent consultant. Much of the advice is tailored for big businesses with deep pockets and sizable teams, or B2C companies that cater to a wider, less discerning audience than a

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Why Your Video Backdrop Matters: A Guide for Thought Leaders

Creating a Great Video Backdrop Video calls have probably become a cornerstone of your daily routine, whether you are meeting with clients, delivering presentations, or guesting on a podcast to discuss your latest book. And let’s be realistic — appearances matter. What’s behind you when you appear on video impacts

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Why Livestreaming?

My word of the year is “live”. Yeah, I realise it’s February and I’m a bit late to the party with that whole thing 🙂 You know how some folks take a “duvet day”? Well I did that, except I took the whole month off! That time allowed me to

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Business podcasting book now available

Over the past few months, I’ve been working on a book about podcasting. It’s part of Networlding Publishing’s “33 Ways” series: 33 Ways Not To Screw Up Your Business Podcast The book is now available in hardcover, paperback and ebook format. Here’s some nice things people have said about it

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