What do recognized authorities do to establish visibility & credibility?
As someone very interested in authority building, I look closely at what platforms they’re on, how they show up, and what they talk about – and how to replicate it.
There are patterns.
⭐ Publishing credibility establishing content on several social channels
⭐ Appearing on other authorities platforms to reach new audiences
⭐ Core content pieces like books & podcasts
⭐ Research of some kind – often related to the books
If you’re working on building your authority, here’s a simple framework:
1️⃣ Ensure your positioning is tightly focused – see the free resources on specialization on my website link in bio
2️⃣ Do some research to learn more about the problem your market is encountering
3️⃣ Start writing & publishing to social networks on topics related to the core problem you solve
4️⃣ Create a core content piece like a podcast, a book, or both.
“That sounds like so much work, how can I ever find the time for all that?”
I know, I’ve been there. There are two things you can do about that.
👉 The second is to combine your efforts:
Research can be done in many different ways – one of those is to speak with people.
And a great way to do that is to interview them on your podcast.
That also gives you plenty of content pieces – audio, video, quotes, and more ideas than you’ll ever be able to write about.
Use that for your social content, and start putting a framework around what you learn – this can become the outline for your book.
Want to talk about this?