Even just contemplating niching down your business can feel absolutely terrifying. That’s why I think it’s so important to hear from people who have done it successfully, and learn about the massive rewards that they are seeing. In this episode, I share with you an unedited, unscripted conversation that I
What do recognized authorities do to establish visibility & credibility? As someone very interested in authority building, I look closely at what platforms they’re on, how they show up, and what they talk about – and how to replicate it. There are patterns. ⭐ Publishing credibility establishing content on several
Even just contemplating niching down your business can feel absolutely terrifying. That’s why I think it’s so important to hear from people who have done it successfully, and learn about the massive rewards that they are seeing. In this bonus episode, ReeJade Richmond and Alastair McDermott discuss how ReeJade niched down
In previous articles I talked about why you should build authority, and I broke down the Journey to Authority into its separate stages. Here I want to talk about what it takes to move from each stage to the next. Practical Action Steps to Build Authority These are the practical action steps
One thing I talk about is the huge value of niching down to a focused specialization. Yet I know most people won’t do it, because it’s terrifying to niche down. I’ve been there. Our brains create all sorts of logical reasons why it’s not a good idea. Fight or flight:
Becoming an authority in your field is not a requirement to have a successful consulting business. In fact, based on my research, I’d estimate that 90%+ of independent consultants choose not to build their authority. You can remain an “invisible expert”, unknown to all but your referral network, and have
In the last article, I talked about why experts like us might want to build authority, and what other options we have. Here’s what I’ve learned about the Journey to Authority over the past few years*. The Journey to Authority The Novice On the road to authority, everyone starts out
Have you ever looked at a leading authority and thought about how they got there? Or maybe you’ve read their best-selling book, listened to their Top 1% podcast, or watched their amazingly edited videos, and felt disheartened, because you feel a long way from being able to do that. Here’s
What is your Owner’s Intent? (I’ll come back to that in a moment.) Speaking of intention, there’s a funny scene in Star Trek TNG where Data walks in on Riker kissing his daughter (yep), and says to him “Commander, what is your intention toward my daughter?” Yeah, you can probably
I was just on Alisa Meredith‘s “Visual Marketing for All” show talking about marketing and growing an expert business. We discussed: ➡️ The difference between a freelancer and a consultant ➡️ How to find your first clients ➡️ Why everyone needs to raise their prices ➡️ How to get out of
It’s almost certain that you will encounter some difficulties when niching down your business. In this episode I cover the main issues you’ll face and how to deal with them. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 SpecializationPodcast.com 👈👈
How to Implement Your Specialization Decision In this episode, I talk about the different how to implement the specialization decision. ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗
How to Specialize and Choose Your Niche In this episode, I talk about thow to actually make the specialization decision and choose your niche. ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a
The Different Types of Specialization In this episode, I talk about the different types of specialization that are available to you, and why you might choose one over another. In the episode, I mentioned some examples of vertical specialization. Here are two conversations I had with vertical specialists for you
FEAR – the Arch-Enemy of Specialization Fear is the biggest obstacle you will need to overcome on your specialization journey. In this episode, I will tell you about the different fears you might encounter, why they are logical and valid, and why you should push through them anyway. ✉️ Subscribe
Why You Should (Or Should Not) Specialize Not sure if specialization will be a good fit for you? Here are some reasons why you should – and should not – specialize your consulting business. ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the
The Link Between Consulting and Specialization Selling consulting and expert services is more difficult than selling commodity or consumer goods. There’s more risk attached to the sale. In this episode, I’ll talk about those risks, and why specialization helps you de-risk the project for your clients. ✉️ Subscribe to the
Introduction to The Specialization Podcast I created this podcast for invisible experts and consultants who have come to the realization that you need to niche down and choose a specialization in order to grow your expert business further. I’d love to hear your feedback about this podcast – please contact
Last month, I invited Brad Farris on The Recognized Authority podcast and we had a fantastic conversation about how consulting businesses grow and scale. This is not just about how to grow a business, it’s about how to grow one that is better. By better I mean that it’s more
Growing a consulting business is not easy, turning it into a business empire is a formidable challenge. In this episode, Peep Laja and Alastair McDermott discuss how Peep grew his SEO consulting firm by niching down and creating high value content. They also discuss how every company is becoming a
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