Have you ever looked at a leading authority and thought about how they got there? Or maybe you’ve read their best-selling book, listened to their Top 1% podcast, or watched their amazingly edited videos, and felt disheartened, because you feel a long way from being able to do that. Here’s
What is your Owner’s Intent? (I’ll come back to that in a moment.) Speaking of intention, there’s a funny scene in Star Trek TNG where Data walks in on Riker kissing his daughter (yep), and says to him “Commander, what is your intention toward my daughter?” Yeah, you can probably
I was just on Alisa Meredith‘s “Visual Marketing for All” show talking about marketing and growing an expert business. We discussed: ➡️ The difference between a freelancer and a consultant ➡️ How to find your first clients ➡️ Why everyone needs to raise their prices ➡️ How to get out of
It’s almost certain that you will encounter some difficulties when niching down your business. In this episode I cover the main issues you’ll face and how to deal with them. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 SpecializationPodcast.com 👈👈
How to Implement Your Specialization Decision In this episode, I talk about the different how to implement the specialization decision. ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗
How to Specialize and Choose Your Niche In this episode, I talk about thow to actually make the specialization decision and choose your niche. ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a
The Different Types of Specialization In this episode, I talk about the different types of specialization that are available to you, and why you might choose one over another. In the episode, I mentioned some examples of vertical specialization. Here are two conversations I had with vertical specialists for you
FEAR – the Arch-Enemy of Specialization Fear is the biggest obstacle you will need to overcome on your specialization journey. In this episode, I will tell you about the different fears you might encounter, why they are logical and valid, and why you should push through them anyway. ✉️ Subscribe
Why You Should (Or Should Not) Specialize Not sure if specialization will be a good fit for you? Here are some reasons why you should – and should not – specialize your consulting business. ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the
The Link Between Consulting and Specialization Selling consulting and expert services is more difficult than selling commodity or consumer goods. There’s more risk attached to the sale. In this episode, I’ll talk about those risks, and why specialization helps you de-risk the project for your clients. ✉️ Subscribe to the
Introduction to The Specialization Podcast I created this podcast for invisible experts and consultants who have come to the realization that you need to niche down and choose a specialization in order to grow your expert business further. I’d love to hear your feedback about this podcast – please contact
Last month, I invited Brad Farris on The Recognized Authority podcast and we had a fantastic conversation about how consulting businesses grow and scale. This is not just about how to grow a business, it’s about how to grow one that is better. By better I mean that it’s more
Growing a consulting business is not easy, turning it into a business empire is a formidable challenge. In this episode, Peep Laja and Alastair McDermott discuss how Peep grew his SEO consulting firm by niching down and creating high value content. They also discuss how every company is becoming a
The Final Episode with Alastair McDermott Marketing for Consultants will soon be no more! In this short episode you’ll learn why it’s going away, and what’s going to happen next! We hope you’ll stick around for the next stage of the journey! Alastair & Aiko.
As a consultant, bespoke projects can sometimes get overwhelming as you have to customize the project specification and the delivery for every new project and client. In this episode Alzay Calhoun and Alastair McDermott discuss how to productize your consulting services to leverage your time and maximise profits. They also
There’s a thousand different articles and voices telling us how to create buyer personas, or ideal customer avatars, or ICAs, or one of a dozen other names. Often the recommendations of how to use these personas are contradictory. In this episode, Adrienne Barnes and Alastair McDermott discuss how to create
When you’re trying to grow your consulting firm, there are a couple of inflection points you can hit that are difficult to push past. In this episode, Brad Farris and Alastair McDermott discuss how Brad now uses his extensive experience of buying agencies and creative firms to help owners to
It’s not always obvious what intellectual property assets you have, or their value to you as a business. It could be a signature methodology, an audit process, or something as simple as document templates. In this episode, Erin Austin and Alastair McDermott discuss how intellectual property can play a vital
Bonus Episode! Transparency Report: Behind the Scenes Numbers Normally I do interviews, but today I’m doing a solo recording sharing what I call a transparency update. If you’re open to it, think that it’s good idea to share some numbers from your business. It can be good for accountability, it
It can be difficult to reach out and connect with new people on LinkedIn without coming across like a spammer. In this episode, Dana Lindahl and Alastair McDermott discuss how to use LinkedIn to win more clients through outbound and inbound lead generation. They also discuss how working with your
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