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Alastair McDermott

How I Produce Quality Content in Just 2-4 Hours a Week

In this week’s episode of The Recognized Authority, I share how I create high-quality content in just 2-4 hours of my time per week. My focus is on producing quality content that resonates with my target audience on social media. I dedicate time blocks for content creation and leverage strategies

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How to Create Content When You’re Too Busy

Also Available on Amazon Get it on Kindle Efficient Content Creation How to Consistently Create High-Quality Content in a Busy Schedule No time for content creation? You’re in good company – most business leaders feel that trying to consistently create high-quality, impactful content seems overwhelming, and even impossible to consider,

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Why You Need to Share Your Knowledge

In the context of expertise, building your personal authority is about gaining credibility, trust, and recognition. And once you start building authority, you will start getting more inbound leads, which enables you to command premium fees and work less hours. That’s the end goal. How do we build authority?

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How to Know When You Are Ready to Outsource with Eman Zabi

In this episode of Accelerating Your Authority, your host Alastair McDermott speaks with Copywriting and marketing consultant, Eman Zabi about How to Know When You’re Ready to Outsource. Eman Zabi started her first company, the Scribesmith, at 22. Since then, the Scribesmith has gone on to work with clients like Stanford

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How to Tell Brand Stories with Videos with Usman Sheikh

In this episode of   Accelerating Your Authority, your host Alastair McDermott speaks with CEO, Usman Sheikh about telling brand stories with video. We are a creative agency with a passion for beautiful design backed by solid insights. With our help, our partners define their identities and stand out from the

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Finding Your Life Purpose with Paul Davis

In this episode of Accelerating Your Authority, your host Alastair McDermott speaks with Purpose To Profits Consultant, Paul Davis about Finding your life purpose. Paul Davis is an intuitive personal and business advisor to executives, business owners and professionals to help them discover their true life purpose. Paul Davis’s No. 1

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Creating Your First Digital Product with Rene Morozowich

In this episode of Accelerating Your Authority, your host Alastair McDermott speaks with digital product pro, Rene Morozowich about Creating Your First Digital Product. Rene helps maxed-out service-based entrepreneurs create their first digital product so they can diversify their income, expand their client base and reclaim their time (and sanity) Rene

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Mastering the Art of Consistent Video Content Creation

Are you thinking about creating video content, but feeling hesitant? In this episode of The Recognized Authority, host Alastair McDermott looks at how video can transform your business and personal brand, as well as the importance of video for inbound marketing. Alastair talks about some of the fears and challenges

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Content Marketing Myths BUSTED!

Amidst all the fantastic content marketing advice, don’t forget that some of it can be harmful for you as an independent consultant. Much of the advice is tailored for big businesses with deep pockets and sizable teams, or B2C companies that cater to a wider, less discerning audience than a

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Why Your Video Backdrop Matters: A Guide for Thought Leaders

Creating a Great Video Backdrop Video calls have probably become a cornerstone of your daily routine, whether you are meeting with clients, delivering presentations, or guesting on a podcast to discuss your latest book. And let’s be realistic — appearances matter. What’s behind you when you appear on video impacts

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Why Livestreaming?

My word of the year is “live”. Yeah, I realise it’s February and I’m a bit late to the party with that whole thing 🙂 You know how some folks take a “duvet day”? Well I did that, except I took the whole month off! That time allowed me to

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The Power of LinkedIn for Your Business with Scott Aaron

In this episode of Accelerating Your Authority, your host Alastair McDermott speaks with Scott Aaron is a best selling author, top podcast, LinkedIn Expert , and keynote speaker., Scott Aaron about The Power Of LinkedIn For Your Business. Internationally acclaimed and award-winning online marketer, 3x best-selling author, top podcaster, and speaker,

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Episode 100: Ten Tips for Building Authority

Episode 100 of The Recognized Authority This is a special episode to mark the end of Season 1 of the show. In this episode, your host Alastair McDermott shares behind-the-scenes details from the podcast. He also shares his Top Ten Tips on Building Authority, based on the conversations he has

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Business podcasting book now available

Over the past few months, I’ve been working on a book about podcasting. It’s part of Networlding Publishing’s “33 Ways” series: 33 Ways Not To Screw Up Your Business Podcast The book is now available in hardcover, paperback and ebook format. Here’s some nice things people have said about it

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Group Coaching Testimonial – Authority Labs

This is a call with a member of the Authority Labs group coaching program.  I spoke with Rene Morozowich, one of the members of Authority Labs, and I asked her about her experience being part of the group to give you a flavour of what it’s all about, and walk

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