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Alastair McDermott

What is the minimum viable authority platform?

There are many options you can choose as a platform to build your authority. Here’s what I consider to be the “minimum viable authority platform”. A reminder: an authority platform is a trusted and respected source of information that is created when an expert is present in a space, publishing,

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Authority platforms

An authority platform is a trusted and respected source of information. It’s created when an expert is present in a space, publishing, educating, and being a source of knowledge. Marcus Sheridan answered customer questions on his website, massively growing his business to dominate his industry. David C. Baker, alongside his

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How to Build Authority with YouTube with Salma Jafri

Are you looking to build your personal brand, authority and influence as a consultant, coach or expert? Wondering how to leverage YouTube to attract more of your ideal clients? In this episode of The Recognized Authority, Alastair McDermott interviews YouTube strategist and coach Salma Jafri on how to grow your

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Man vs Machine: Where Should We Draw the Line with AI Writing Tools?

Are you worried that using AI writing tools means you didn’t actually write your own content? Where exactly should we draw the ethical line when leveraging artificial intelligence for content creation? In this thought-provoking episode of The Recognized Authority podcast, host Alastair McDermott debates these tricky questions with returning guest

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How to Grow Your List To 50,000 Subscribers with Brennan Dunn

Tired of working every hour delivering custom services on hourly rates? Wish your subscribers felt more valued and engaged? Renowned online entrepreneur Brennan Dunn joins host Alastair McDermott to share his journey from agency work to selling digital products. After building a successful consultancy, Brennan yearned for something scalable. He

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How to Hire a Virtual Assistant

Do you find yourself constantly working late nights and weekends trying to juggle a million different tasks for your business? As a solopreneur, it’s tough trying to do everything yourself. Most of my clients are independent consultants and experts. They are single-person businesses, and many of them don’t want to

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Leveraging AI in Expert Businesses

I’m excited to share a re-post of an interview I recently did on the unbillable hours podcast with Flo & Ash. We had a fascinating discussion about the practical uses of AI tools like ChatGPT in content creation and marketing. In this wide-ranging conversation, we cover when and how to

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Not a Fad: Why AI is Important for YOU

AI is transforming how experts like you work. But many resist adopting AI tools out of legitimate fears. In this episode, Alastair McDermott argues that AI is here to stay and offers practical tips on how you can harness it to increase your productivity and impact. Alastair shares examples of

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How to Stand out in a Crowded Marketplace

Do you feel like just another face in the crowd? In today’s crowded marketplace blending in can spell disaster if you want to attract ideal clients and increase your impact. You need to learn how to differentiate yourself and become the only choice. In this episode of The Recognized Authority,

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How You Can Use AI to Help You Write

Is AI generating crud like this when you use it? “Ready to unlock the clandestine power of AI and delve into a realm of endless possibilities? In the modern digital landscape, staying ahead is the new normal, unlock the secrets of…” Wow. I hope you didn’t get any of that

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Why AI Skeptics Should Give It a Try

I understand folks who aren’t feeling the love for AI. In fact, think if I wasn’t a podcaster I might be quite a bit slower on the uptake with it myself. But because podcasting workflow has so many moving parts – depending on how you approach it – I have

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How to Choose the Right Mic [Popular Microphones Reviewed]

Ever wondered why some people instantly command attention in virtual meetings or podcasts, while others struggle to make an impact? It’s not just about what you say, but how you’re heard. Literally. Today I want to dive into high-quality audio and video, and why it’s non-negotiable for anyone serious about

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Using Socratic Questioning to Understand Your Clients

Understanding your clients’ needs and challenges is non-negotiable. It’s “table-stakes” in business. And it it never hurts to talk with prospective clients. That’s why I recommend having exploratory conversations with prospective clients at every opportunity, asking open-ended questions about the challenges they are facing. You will learn how they perceive

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Why Your Lead Magnets Aren’t Working and How to Fix It

We all know lead magnets are supposed to build your email list. But what if simply collecting emails is the wrong goal entirely? In this turnaround episode, Alastair McDermott is the guest on The Recognized Authority, with special guest-host Al McBride asking the questions. Alastair shares how most people get

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AI Policy

This is my AI usage policy when it comes to content creation, especially for my books, blog posts, and social posts, and why I think a lot of people are NUTS. First, for context I’m talking about using large language model tools like ChatGPT, Claude, Bard and Bing. I’m going

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How to Elevate Your Brand with Bite-Sized Video

In a world where social media is king, creating great content that represents your brand and that actually brings in leads feels like an uphill battle. Time constraints, unclear messaging, and the constant pressure to create new content and stand out leads to confusion and frustration. But what if there

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