Are you feeling the strain of burnout? Can’t remember the last time you felt genuinely rested? In this episode of “The Recognized Authority”, Alastair McDermott hosts burnout expert, Jimmy Burroughes, to discuss the challenging terrain of burnout. From the pressure of working long hours to the pitfalls of constant online
I understand folks who aren’t feeling the love for AI. In fact, think if I wasn’t a podcaster I might be quite a bit slower on the uptake with it myself. But because podcasting workflow has so many moving parts – depending on how you approach it – I have
Ever wondered why some people instantly command attention in virtual meetings or podcasts, while others struggle to make an impact? It’s not just about what you say, but how you’re heard. Literally. Today I want to dive into high-quality audio and video, and why it’s non-negotiable for anyone serious about
Have you ever wondered how you can use AI to turbocharge your content creation? In episode 133 of The Recognized Authority, your host Alastair McDermott takes you behind the scenes to reveal how AI can be harnessed to enhance (but not replace) human creativity. Get ready to dive into Alastair’s
Understanding your clients’ needs and challenges is non-negotiable. It’s “table-stakes” in business. And it it never hurts to talk with prospective clients. That’s why I recommend having exploratory conversations with prospective clients at every opportunity, asking open-ended questions about the challenges they are facing. You will learn how they perceive
We all know lead magnets are supposed to build your email list. But what if simply collecting emails is the wrong goal entirely? In this turnaround episode, Alastair McDermott is the guest on The Recognized Authority, with special guest-host Al McBride asking the questions. Alastair shares how most people get
This is my AI usage policy when it comes to content creation, especially for my books, blog posts, and social posts, and why I think a lot of people are NUTS. First, for context I’m talking about using large language model tools like ChatGPT, Claude, Bard and Bing. I’m going
Ever wondered how to elevate your business podcast to world-record levels? Today’s episode is a special one: a cross-post of my recent appearance on The Marketing Book Podcast, hosted by Douglas Burdett. We dive into key insights from my book, “33 Ways Not to Screw Up Your Business Podcast.” Learn
In a world where social media is king, creating great content that represents your brand and that actually brings in leads feels like an uphill battle. Time constraints, unclear messaging, and the constant pressure to create new content and stand out leads to confusion and frustration. But what if there
In this week’s episode of The Recognized Authority, I share how I create high-quality content in just 2-4 hours of my time per week. My focus is on producing quality content that resonates with my target audience on social media. I dedicate time blocks for content creation and leverage strategies
Also Available on Amazon Get it on Kindle Efficient Content Creation How to Consistently Create High-Quality Content in a Busy Schedule No time for content creation? You’re in good company – most business leaders feel that trying to consistently create high-quality, impactful content seems overwhelming, and even impossible to consider,
In the context of expertise, building your personal authority is about gaining credibility, trust, and recognition. And once you start building authority, you will start getting more inbound leads, which enables you to command premium fees and work less hours. That’s the end goal. How do we build authority?
Over the course of well over 100 podcast episodes, I’ve spoken with guests who are unquestionably authorities in their field. That includes the likes of Alan Weiss, Marcus Sheridan, John Lee Dumas, Evelyn Starr, Mark Schaefer, David C. Baker, Ron Baker, Michael Zipursky, Anne Janzer, Jonathan Stark, Geraldine Carter, Louis
In this episode of 🚀 Accelerating Your Authority, your host Alastair McDermott speaks with Coach to High Performers – Entrepreneur – Podcast Host, Matt Drinkhahn about “Mastering your Inner Dialogue with The Eternal Optimist”. Matt Drinkhahn, host of The Eternal Optimist Podcast, father of 3 daughters and husband to an amazing
In this episode of Accelerating Your Authority, your host Alastair McDermott speaks with Copywriting and marketing consultant, Eman Zabi about How to Know When You’re Ready to Outsource. Eman Zabi started her first company, the Scribesmith, at 22. Since then, the Scribesmith has gone on to work with clients like Stanford
In this episode of Accelerating Your Authority, your host Alastair McDermott speaks with Co-founder, Mark Edwards about Strategically Moving Your Company Away From Your Competition. Mark Edwards is specialised within the software technology sector for nearly 30 years. He has been an owner, shareholder, mergers & acquisitions deal maker and software strategist
In this episode of Accelerating Your Authority, your host Alastair McDermott speaks with CEO, Usman Sheikh about telling brand stories with video. We are a creative agency with a passion for beautiful design backed by solid insights. With our help, our partners define their identities and stand out from the
In this episode of Accelerating Your Authority, your host Alastair McDermott speaks with Purpose To Profits Consultant, Paul Davis about Finding your life purpose. Paul Davis is an intuitive personal and business advisor to executives, business owners and professionals to help them discover their true life purpose. Paul Davis’s No. 1
In this episode of Accelerating Your Authority, your host Alastair McDermott speaks with digital product pro, Rene Morozowich about Creating Your First Digital Product. Rene helps maxed-out service-based entrepreneurs create their first digital product so they can diversify their income, expand their client base and reclaim their time (and sanity) Rene
Are you thinking about creating video content, but feeling hesitant? In this episode of The Recognized Authority, host Alastair McDermott looks at how video can transform your business and personal brand, as well as the importance of video for inbound marketing. Alastair talks about some of the fears and challenges
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