There’s a massive benefit from creating a podcast that you don’t get with most other platforms: the power of invitation. I speak to a lot of experts and thought leaders about the choices they have when building their authority platform. And I’m very pro-podcasting, for a number of reasons. The
Yesterday, I highlighted the risks of over-dependence on social media platforms. Now let’s talk about “owned” channels, like your website, your email list, and your podcast. You own these channels yourself, and the major advantage is that you have complete control over these platforms. However, it’s important to understand the
Yesterday, I wrote about an authority platform as a container for your authority-building content, your body-of-work. One major consideration when thinking about what components (or “sub-platforms” or “channels”) to use within your authority platform is ownership. When you build a profile on a social media platform, like LinkedIn, Facebook, or
I think of an authority platform as a high-level container that an individual authority uses to share knowledge by publishing expert content. It’s a container for your “body-of-work”. It can include one or more components which are sometimes referred to individually as platforms. We tend to use the word “platform”
There are many options you can choose as a platform to build your authority. Here’s what I consider to be the “minimum viable authority platform”. A reminder: an authority platform is a trusted and respected source of information that is created when an expert is present in a space, publishing,
An authority platform is a trusted and respected source of information. It’s created when an expert is present in a space, publishing, educating, and being a source of knowledge. Marcus Sheridan answered customer questions on his website, massively growing his business to dominate his industry. David C. Baker, alongside his
Tired of working every hour delivering custom services on hourly rates? Wish your subscribers felt more valued and engaged? Renowned online entrepreneur Brennan Dunn joins host Alastair McDermott to share his journey from agency work to selling digital products. After building a successful consultancy, Brennan yearned for something scalable. He
Do you feel like just another face in the crowd? In today’s crowded marketplace blending in can spell disaster if you want to attract ideal clients and increase your impact. You need to learn how to differentiate yourself and become the only choice. In this episode of The Recognized Authority,
Ever wondered why some people instantly command attention in virtual meetings or podcasts, while others struggle to make an impact? It’s not just about what you say, but how you’re heard. Literally. Today I want to dive into high-quality audio and video, and why it’s non-negotiable for anyone serious about
Understanding your clients’ needs and challenges is non-negotiable. It’s “table-stakes” in business. And it it never hurts to talk with prospective clients. That’s why I recommend having exploratory conversations with prospective clients at every opportunity, asking open-ended questions about the challenges they are facing. You will learn how they perceive
This is my AI usage policy when it comes to content creation, especially for my books, blog posts, and social posts, and why I think a lot of people are NUTS. First, for context I’m talking about using large language model tools like ChatGPT, Claude, Bard and Bing. I’m going
Also Available on Amazon Get it on Kindle Efficient Content Creation How to Consistently Create High-Quality Content in a Busy Schedule No time for content creation? You’re in good company – most business leaders feel that trying to consistently create high-quality, impactful content seems overwhelming, and even impossible to consider,
In the context of expertise, building your personal authority is about gaining credibility, trust, and recognition. And once you start building authority, you will start getting more inbound leads, which enables you to command premium fees and work less hours. That’s the end goal. How do we build authority?
Over the course of well over 100 podcast episodes, I’ve spoken with guests who are unquestionably authorities in their field. That includes the likes of Alan Weiss, Marcus Sheridan, John Lee Dumas, Evelyn Starr, Mark Schaefer, David C. Baker, Ron Baker, Michael Zipursky, Anne Janzer, Jonathan Stark, Geraldine Carter, Louis
Amidst all the fantastic content marketing advice, don’t forget that some of it can be harmful for you as an independent consultant. Much of the advice is tailored for big businesses with deep pockets and sizable teams, or B2C companies that cater to a wider, less discerning audience than a
Creating a Great Video Backdrop Video calls have probably become a cornerstone of your daily routine, whether you are meeting with clients, delivering presentations, or guesting on a podcast to discuss your latest book. And let’s be realistic — appearances matter. What’s behind you when you appear on video impacts
Over the past few months, I’ve been working on a book about podcasting. It’s part of Networlding Publishing’s “33 Ways” series: 33 Ways Not To Screw Up Your Business Podcast The book is now available in hardcover, paperback and ebook format. Here’s some nice things people have said about it
There are many challenges in building authority, from having a defined, focused niche to time management, to technical & tactical details. The thing I struggle with most is taking imperfect action. I think this is a great way to describe the concept, in major part because I think saying “my
Point of view is something that can distinguish you from the crowd. It’s important, perhaps even essential, in building your authority and personal brand. It’s also one of those concepts in marketing that is frustratingly hard to define: it seems to incorporate perspective, tone, voice, positioning, branding, and – above
What do recognized authorities do to establish visibility & credibility? As someone very interested in authority building, I look closely at what platforms they’re on, how they show up, and what they talk about – and how to replicate it. There are patterns. ⭐ Publishing credibility establishing content on several
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