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The Recognized Authority Podcast Cover
Publishes Weekly on
Monday Mornings

“Anyone interested in authority needs to add this to their podcast playlist right now”

Rochelle Moulton 
Author of The Authority Code

“Thank you, Alastair! So very grateful to be your guest! What a fun interview... you're a fantastic host!”

Bob Burg
Author of The Go-Giver

The podcast that helps experts & consultants to rapidly build authority so that you can command premium fees, cherry-pick the best projects, get off the gilded-hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!

Available on All Major Podcast Platforms

Episodes

EPISODE 115

Increasing Productivity and Wealth Through Integrity with Anmol Singh

In this episode of The Recognized Authority, Alastair McDermott speaks with Trader/Investor & Author, Anmol Singh about Increasing Productivity and Wealth Through Integrity.
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Episode 114

Mastering the Art of Consistent Video Content Creation

Are you thinking about creating video content, but feeling hesitant? In this episode of The Recognized Authority, host Alastair McDermott looks at how video can transform your business and personal brand, as well as the importance of video for inbound marketing. Alastair talks about some of the fears and challenges that can cause friction for […]
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EPISODE 113

The Key to Creating Successful Content with John Lee Dumas

Are you considering starting a podcast or struggling to grow your existing show? In this episode of The Recognized Authority, Alastair McDermott interviews podcasting legend John Lee Dumas of Entrepreneurs on Fire. They discuss the essential factors for standing out in the saturated content landscape and the importance of delivering real value to your audience. […]
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EPISODE 112

The Hidden Costs of Sticking to Old LinkedIn Habits with Irene Koehler

Discover how to maximize your LinkedIn presence and enhance your personal brand on this episode of The Recognized Authority. Host Alastair McDermott chats with “LinkedIn Whisperer” Irene Koehler as she shares her insights on building authority, visibility, and profitability. They discuss “old LinkedIn habits” you must avoid, how the platform has evolved beyond its job-hunting […]
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EPISODE 111

How to Build Trust & Attract Your Dream Clients Through Video with Alex Sheridan

In this three-part mini-series of The Recognized Authority, we’re focusing on the importance of video. We look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In part three of the series, […]
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EPISODE 110

How To Crush YouTube with Cyan Cooper

In this three-part mini-series of The Recognized Authority, we’re focusing on the importance of video. We’ll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In part two of the series, […]
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EPISODE 109

How to Make Better Content in 2023 with Jake Thomas

In this three-part mini-series of The Recognized Authority, we’re focusing on the importance of video. We’ll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In part one of the series, […]
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EPISODE 108

The Art of Positioning From Indistinguishable to Instantly Recognizable with Rebecca Gunter

In this episode of The Recognized Authority, host Alastair McDermott is joined by Rebecca Gunter, a passionate advocate for marketing badassery and branding that defies convention. Through her expertise in strategy, creative copywriting, and positioning, Rebecca empowers businesses to create a magnetic, unforgettable presence. Discover how embracing your unique identity can make your brand stand […]
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EPISODE 107

Mediocre or Magnificent? What You Need to Know About ChatGPT with Frank Prendergast

Can an AI really help you create compelling content? In this episode of The Recognized Authority podcast, host Alastair McDermott explores the possibilities of using ChatGPT for content creation with guest Frank Prendergast. Is the thought of an AI assisting with your writing exciting or terrifying? Alastair McDermott and Frank dive deep into: The risks […]
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EPISODE 106

How to Guarantee Success with Cam F. Awesome

In this episode of The Recognized Authority, Alastair speaks with Cam F. Awesome, a professional speaker and one of the most successful boxers in US boxing history. They discuss how Cam’s background in boxing has helped him develop a unique perspective on overcoming adversity, using humour to engage audiences, and the overlap between performing in […]
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EPISODE 105

The One Marketing Strategy You Can’t Afford to Ignore with Mark Schaefer

The rise of AI-generated content means that personal branding is more important than ever. But how do you create a brand that truly resonates with your audience? On this episode of The Recognized Authority, Mark Schaefer and Alastair McDermott share their insights on the power of personal branding and community building in marketing. Discover how […]
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EPISODE 104

The Psychological Edge of Negotiation with Alistair McBride

In this episode of “The Recognized Authority,” host Alastair McDermott sits down with guest Alistair McBride to talk about the psychological edge of negotiation. They discuss what it means to make a deal that’s palatable to both sides, and what separates the best negotiators from the rest. Alistair McBride shares his thoughts on the concept […]
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Episode 103

How to Promote Your Book with Anne Janzer

So you’ve written a book and now you’re looking for ways to get it out into the world. Promoting a book can seem overwhelming, but don’t worry, we’ll help simplify the process. In this week’s episode of The Recognized Authority, we dive into book promotion with six-time author and book marketing expert, Anne Janzer. Anne […]
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EPISODE 102

How to Rock LinkedIn with Richard van der Blom

In this episode of The Recognized Authority, join host Alastair McDermott, and his guest Richard van der Blom, as they discuss how to “rock LinkedIn”! Starting with a deep-dive on Richard’s LinkedIn strategy, which allows him to be omnipresent on the platform, they discuss how to grow your network, and connect effectively with your target […]
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Episode 101

How to Stop Perfectionism from Curbing Your Content with Alastair McDermott

In Episode 101, host Alastair McDermott tells what listeners can expect in season 2 of The Recognized Authority podcast, including how he is working to stop perfectionism from hampering his content creation. He gives a sneak peak at his new book, 33 Ways Not to Screw Up Your Business Podcast, which is now available on […]
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EPISODE 100

Episode 100: Ten Tips for Building Authority

Episode 100 of The Recognized Authority This is a special episode to mark the end of Season 1 of the show. In this episode, your host Alastair McDermott shares behind-the-scenes details from the podcast. He also shares his Top Ten Tips on Building Authority, based on the conversations he has had with guests and other […]
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EPISODE 99

Winning Clients with Podcasting with Adam Schaeuble

Sharing your knowledge, and building relationships with industry leaders. Podcasting is one of the most effective, and efficient, ways to build authority. But like any channel, the devil is in the detail – you have a lot of strategic decisions to make around format, content, audience and promotion. In this episode, Adam Schaeuble and Alastair […]
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EPISODE 98

Leveraging LinkedIn Video with Alicia Henderson

We know that video content is engaging, builds trust, and is a fantastic way to demonstrate subject matter expertise. Video even has substantial advantages in the social media algorithms. And despite all that, most of us are still procrastinating over creating video. Why is that, and how can we change it? In this episode, Alicia […]
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EPISODE 97

Mindset, Confidence & Marketing Yourself with Anthea Armar

Building your authority means publishing — that horribly clichéd phrase “putting yourself out there”. For many people, that feels like you are exposing yourself to criticism, possibly even ridicule. But part of building authority and trust is just that, the willingness to take that risk and share even in the face of potential criticism. So […]
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EPISODE 96

How to Get Booked on Podcasts with Dustin Riechmann

Guesting on other people’s podcasts is one of the quickest & most effective ways to build your authority and connect with a new audience. If you’re interested in learning how to get booked on podcasts, then we have a masterclass in podcast guesting for you here! In this episode, Dustin Riechmann and Alastair McDermott discuss […]
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About the podcast

The Recognized Authority is the podcast that helps experts & consultants to rapidly build authority so that you can command premium fees, cherry-pick the best projects, get off the gilded-hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!

This podcast features interviews with successful consultants – in any field – who are willing to share the ups and downs of their story to inspire and educate our listeners.

We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.

We’ll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms.

Alastair McDermott

Podcast Host & Marketing Consultant

Meet the host

I created the The Recognized Authority podcast to help experts & consultants to rapidly build authority so that you can command premium fees, cherry-pick the best projects, get off the gilded-hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!

I’m a former software engineer who has converted to “The Dark Side” becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I’ve been hooked on websites ever since.

I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history – that was a wild ride!

Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called “33 Ways Not to Screw Up Your Business Podcast”.

If you’re reading this, I’d love to connect with you on the socials – please add me on your social network of choice.

Apply to be a guest

Our guest schedule for The Recognized Authority is full. 

We are actively seeking guests for our new podcast Accelerating Your Authority. 

Apply to Guest