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The Recognized Authority
Publishes Weekly on
Monday Mornings

“Anyone interested in authority needs to add this to their podcast playlist right now”

Rochelle Moulton
Author of The Authority Code

Guiding invisible experts on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

Available on All Major Podcast Platforms

Episodes

EPISODE 95

Getting Clients When You Hate Selling with Leah Neaderthal

Selling is the single most important part of any business. It’s the lifeblood as it leads directly to revenue and cashflow. But sales is a challenge for everyone, especially for experts who are introverts and hate the thoughts of being seen as pushy and “salesy”. It feels incredibly difficult to sell yourself and your services […]

EPISODE 94

Creating Sales Funnels That Convert with Marianna Carlini

The funnel is the backbone of sales, both online and offline. It can be very easy to get overwhelmed by technology and options when setting up your sales and marketing funnels, but fundamentally they can be quite simple. In this episode, Marianna Carlini and Alastair McDermott discuss how to create a simple but effective sales […]

EPISODE 93

How to Build a Successful Personal Brand with Elizabeth Harr

“Building a personal brand” is often used as a euphemism for “building authority”. But is it really the same thing? What does it mean when we say we are building a personal brand? In this episode, Elizabeth Harr and Alastair McDermott discuss what a successful personal brand looks like, the 4 key elements of a […]

EPISODE 92

Building a Business Through Collaboration with Justin Breen

Building a business is time-consuming, and as business owners we often feel the pressure of “hustle culture”. Is it possible to be successful without sacrificing quality time with your family? In this episode, Justin Breen and Alastair McDermott discuss the power of networking at a high level, how to find the right partners, and how […]

EPISODE 91

How to Deal with Scarcity Mindset with Alastair McDermott

How to Deal with Scarcity Mindset The “R-word”, is starting to appear more often in my social network timelines, and has come up in conversations I’ve had with my coaching clients recently. Recession is a real fear. But that fear can have a toll on our brains, a real cost. The scarcity mindset can impair […]

EPISODE 90

Grow Your Business on LinkedIn with Krista Mollion

LinkedIn is a vitally important social network for most of us in the B2B space. All the stats show that engagement on LinkedIn is growing rapidly: our clients and prospective clients are spending more time there, more content is being published, more events being attended, and more business conversations are happening. But that also means […]

Episode 89

Group Coaching Testimonial – Authority Labs

This is a call with a member of the Authority Labs group coaching program. I spoke with Rene Morozowich, one of the members of Authority Labs, and I asked her about her experience being part of the group to give you a flavour of what it’s all about, and walk you through some of the […]

EPISODE 88

How to Create Bingeworthy Content with Tracy Hazzard

As consumers, we love to binge on content. Netflix discovered this a few years ago and started releasing entire seasons of TV shows in one go. Podcasters know this because we get messages from listeners saying things like “Hey, I found your show at the weekend and just listened to 35 episodes”. (It’s astonishing, but […]

EPISODE 87

How to Repurpose & Distribute Your Content with Justin Simon

Creating & publishing content is time consuming. And yet it’s an essential step in building authority. But if our target audience never sees our content, all that time and effort goes to waste. How can we ensure our audience sees our content? In this episode, Justin Simon and Alastair McDermott discuss content transformation, why & […]

Episode 86

Aligning Values and Business with Jeff Large

Values are what we stand for, the principles or philosophy we live by. But for many businesses, their values don’t mean a whole lot. In this episode, Jeff Large and Alastair McDermott get into the weeds on business values, discussing why they’re important, how they can help you build a good foundation for success, and […]

EPISODE 85

Creating a Signature Talk with Carol Cox

If you’re like most consultants & experts, you can spend significant amounts of time creating new presentations, editing slides and documents. Yet often your hard work goes to waste when you decide not to use them. There is a better way. In this episode, Carol Cox and Alastair McDermott discuss why you should create a […]

EPISODE 84

Creating a Category of One with Louise Courville

It can be exhausting to be a self-employed consultant. Often you’re working more hours than you did when you worked your last corporate job. You are hustling to complete client work, fill your sales pipeline, and create content that meaningfully differentiates you from your competition. In this episode, Louise Courville and Alastair McDermott discuss what […]

EPISODE 83

How to Create a Podcast that becomes a Client-Attracting Magnet! [Coaching Call]

Do you ever feel lost when it comes to creating content that builds your authority? Like you’re just throwing spaghetti at the wall to see what sticks? In this revealing coaching session, Alastair McDermott helps his client Judson Rollins develop a clear content strategy across platforms. You’ll hear Judson’s frustrations as he tries to choose […]

EPISODE 82

Business Innovation with Monique Mills

One of the best parts of running your own expertise-based business is that you get to choose the business model & strategy that you use. But with so many options available it can be hard to figure out the best way for you. In this episode, Monique Mills and Alastair McDermott discuss how to start […]

Episode 81

How to Differentiate Your Consulting Services with Austin L. Church

The consulting marketplace is very crowded. Standing out from the crowd is essential if you want to avoid being lumped in with other providers, being seen as a commodity. But how can you differentiate when you are offering similar services? In this episode, Austin L. Church and Alastair McDermott discuss how to position & package […]

EPISODE 80

Radical Authenticity with Gill Moakes

What does it mean to be radically authentic? In this episode, Gill Moakes and Alastair McDermott discuss how radical authenticity can help you stand out in business, how to figure out the captivating part of who you are, and how to share that with others. They also discuss how to be intentional about what you […]

Episode 79

Creating Demand with Chris Walker

Demand generation is the new buzzword in marketing, challenging the status quo. But is demand generation really different, and is it superior to lead generation? In this episode, Chris Walker and Alastair McDermott discuss why demand generation is important, how it is fundamentally different from other approaches to marketing, and how you can implement demand […]

Episode 78

Get Noticed Through Effective Communication with Jim James

Creating and publishing content is essential to getting visibility and building authority. But content creation can be hugely time consuming, from writing initial outlines and drafts to actually writing long form content, or recording, re-recording and editing! Is there a way to work smarter, not harder? In this episode, Jaclyn Schiff and Alastair McDermott discuss […]

EPISODE 77

Content Creation: Work Smarter Not Harder with Jaclyn Schiff

EPISODE 76

How to Develop Your Point of View

Point of view is something that can distinguish you from the crowd. It’s important, perhaps even essential, in building your authority and personal brand. It’s also one of those concepts in marketing that is frustratingly hard to define: it seems to incorporate perspective, tone, voice, positioning, branding, and – above all – opinions. Regardless of […]

About the podcast

The Recognized Authority is the podcast that guides invisible experts on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients! This podcast features interviews with successful consultants – in any field – who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We’ll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms.

Meet the host

I created the The Recognized Authority podcast to help independent consultants and experts to get more clients without being dependent on referrals.

I’m a former software engineer who has converted to “The Dark Side” becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I’ve been hooked on websites ever since.

I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history – that was a wild ride!

Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called “Running a Website with WordPress: A Quick Guide for Business Owners”.

If you’re reading this, I’d love to connect with you on the socials – please add me on your social network of choice.

Apply to be a guest

Our guest schedule for The Recognized Authority is full.

We are actively seeking guests for our new podcast Accelerating Your Authority.

Let's work together!

If you’d like support on your journey to authority, I’d love to help. Learn more about Strategic Coaching & Authority Accelerator.

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